Word of Mouth Marketing: The Comic Book

by Andy Sernovitz, Cale Johnson, Shane Clester (Illustrator)

Word of Mouth The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

74 pages, Paperback

First published March 21, 2012

Reviews

[Santhosh · Rating 4 out of 5]

This book is all about simple Marketing.The best and Free way to advertise a product or a business is making people talk about it. This is called C2C marketing.I highly recommend this book because it is so practical, Nicely written, quick and extremely useful guide to word of mouth Marketing. After reading this book, I now understand how important a customer’s review can change the business . This book can change anybody a marketing guru if you can think logical.i give this book a four stars!

[Matthew · Rating 3 out of 5]

I liked the idea of reading a marketing book in comic form and in my opinion, made the content much more engaging. While I'm not sure that I learned too much that I didn't already know, I still enjoyed it

[Surya Kumar · Rating 4 out of 5]

Planning for start up or you want people around you to talk about you and your product here the ultimate key for the success. Simple and advising concepts that will make yourself engaged thoroughly until you complete this book. Mouth marketing is consumer to consumer based business strategy where you can market your product for free all you need is to keep your follower satisfy and give them a proper topic and keep them talking and encourage them. Give them proper topic and place, run a campaign often allow them to interact more with other followers MICRSOFT MVP is the best example for WOMM. To build your word of mouth marketing plan, you need to walk through the Five Ts and apply each one. Choose your talkers they usually your followers, blog writers, reviewers and give them a proper topic, be careful before choosing it (if this is not relevant, everything will turn against you ) example: offer, great service, neat ad, new feature. Use a appropriate tool to make them keep talking give coupons, discount, rewards, pamplets, samples. Talking part i.e response, discussion, email reply. Value their points, talks. Finally track it follow the reviews and measure all their discussion and talks. These are 5 T's which are very essential in WOMM. Cool concepts never felt bore as you keep hearing about this technique everyday in surroundings. Enjoy reading!

[Muddy Waters · Rating 3 out of 5]

Some interesting ideas but could be more concise. Was a bit repetitive.