Office Automation: A User-Driven Method

by Don Tapscott

Every pioneer takes large risks, hoping that the new frontier he seeks will provide the benefits of independence and good fortune. Don Tapscott is such a pioneer in the area of office automation. He has been a true pioneer, having entered the field in its early days and taken the risk of working not in technol­ ogy, which was fashionable, but in the field of the problems of organizations, which was less fashionable, but in many ways more important. The utilization of computers for data processing, accounting, inventory, and other "bread and butter" applications is now well entrenched in our society and culture. The process of designing such systems tends to focus on the needs of the company and the constraints of the equipment, leading to efficient systems with little tolerance for the variety of people who must use or interface with them. Within the office automation area, these methods do not work nearly as well. The frequency and amount of human interaction in the office environment, and the wide variety of situations and reactions there­ in, demands a different design methodology.

264 pages, Paperback

First published November 30, 1982

About the author

Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.

In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economychanged thinking around the world about the transformational nature of the Internet and two years later he defined the Net Generation and the “digital divide” in Growing Up Digital.

His 2000 work, Digital Capital, introduced seminal ideas like “the business web” and was described by BusinessWeek as “pure enlightenment." Wikinomics: How Mass Collaboration Changes Everything was the best selling management book in 2007 and translated into over 25 languages.

The Economist called his newest work Macrowikinomics: New Solutions for a Connected Planet a “Schumpeter-ian story of creative destruction” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.”

Over 30 years he has introduced many ground-breaking concepts that are part of contemporary understanding. His work continues as a the Chairman of Moxie Insight, a member of World Economic Forum, Adjunct Professor of Management for the Rotman School of Management at the University of Toronto and Martin Prosperity Institute Fellow.