Getting Started in Small Business for Dummies - Australia and New Zealand

by Veechi Curtis

Ensure success when starting your small business with this must-have introductory guideHave you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence."Create your first business plan -- discover how to develop smart business strategies and build a roadmap for successLearn the legal jargon -- protect your ideas and register your business properlyMarket your business strategically -- establish who your key customers are, research your rivals, and create a killer marketing planTake the stress out of bookkeeping -- ensure all of your admin is covered, from choosing accounting software to handling petty cashMaster online marketing -- explore different ways to reach customers with keyword optimisation and other online tools"Open the book and Advice about being your own bossSecrets for matching sales goals to savvy marketing strategiesGuidelines for keeping your finances in shapeA step-by-step guide to profit marginsTips on using social media to promote your business"Learn to" Decide what type of small business is right for youPut together a winning business planUnderstand your financial and legal obligationsMaximise your online presence

Genres: Business, Nonfiction

200 pages, Kindle Edition

First published December 1, 2009

Reviews

[Daniel Taylor · Rating 3 out of 5]

If you're starting a business in Australia, then this guide serves as a sourcebook of practical information to increase your business's chances of success.

Veechi Curtis starts with looking at whether you're ready to go into business, and then helps you to decide whether to start a business from scratch or buy an existing business. From there, she looks at things like business planning, marketing and handling finances.

This book goes into all the information you need to start a business in Australia or New Zealand with just enough detail to give you what you need. All the advice is practical and can be actioned immediately. You'll also find links to helpful websites.

Get started in business the right way with this guide.

[Rachael]

Some very useful information. Unfortunately her bias showed through too often. I'm not interested in a product simply because she works with them.
Was very disappointed in her idea to increase profits by making cuts to wages, overtime, or penalty rates.

[Suhel · Rating 3 out of 5]

Skim read for Xero job, useful sections to help understand what new SMB owners need to think through.