Successful Social Media Marketing In a Week: A Teach Yourself Guide

by Nick Smith

Learn to make social media marketing work for you in just a week--and advance your career! Written by Nick Smith, a leading expert on social media, Successful Social Media Marketing in a Week quickly teaches you how to use social media to engage your audience/potential customers. Nick gives you the tools and techniques that will help you to continually manage your social media campaigns. He shows how to set up and configure blogs, Facebook, Twitter, LinkedIn, YouTube, Google, Pinterest, StumbleUpon--and to be ready when the next big social media outlet comes around. You learn how to reach your marketing goals through case studies of companies that have achieved positive results from social media.
Cartoons and diagrams throughout help you absorb and remember the information for an effective learning experience. At the end of the material, you can test your comprehension with follow-up questions.

Genres: Nonfiction, Business

128 pages, Paperback

First published January 1, 2013

Reviews

[Alicia · Rating 2 out of 5]

Speedy Sunday read. Smith spends way too much time talking about Google+ & not enough about Instagram; maybe he should revisit this book every 5 years to keep it relevant? Wished he spoke more about SEOs & analytics, though.

[Emma Flanighan · Rating 3 out of 5]

Defiantly dated but to get the absolute basics it’s decent. Learnt a couple of new terms and it broke things down super easily. Like the end of day recaps.

[Nettye Johnson · Rating 3 out of 5]

Quick read. Got a few good tips.

[Joan · Rating 5 out of 5]

I love these 7 day and Dummies books for a quick refresher of what's most important about the complicated things that we run in our lives. Nick Smith has a fun style that will benefit the newbie to Social Media Mktg and the veteran.

[Teena in Toronto · Rating 3 out of 5]

I find the concept of social media fascinating ... I have accounts on Facebook, Twitter and LinkedIn and I blog. While the Internet came along long after I was born, I have obviously embraced it and it's a big part of my life along with social media.

This book is directed to the newbie, which the author states right away. It is divided into bite-sized chunks of information spread over seven days:

Sunday - Introduction to social media
Monday - Successful case studies
Tuesday - Getting started with social media marketing
Wednesday - Phase one of your social media takeover
Thursday - Phase two of your social media takeover
Friday - Phase three: quality content creation
Saturday - Managing, metrics and scaling up

Each chapter has a summary of the previous chapter(s), information along with helpful tips and real examples, and finishes up with multiple choice quizzes. I liked the writing style ... it's written in a conversational manner.

I found it a bit ironic, though, that in the blogging sections, the author recommends that you update your blog two and three times a week yet he has only blogged twice in 2013 (in January and February) ,,, shouldn't he be practicing what he preaches?!

Blog review post: http://www.teenaintoronto.com/2013/08...

[Regina Foo · Rating 4 out of 5]

A quick read with essential information needed to excel in social media marketing. Definitely worth re-reading to review on the marketing plan on social media.

[Zlatka · Rating 4 out of 5]

A good overview with a few tips when you are starting. Useful tips included, aimed mostly on small businesses.

[Demi · Rating 2 out of 5]

More of a guide for people who have no knowledge of social media at all. Very basic!

[Himanshu Singh · Rating 1 out of 5]

Only for those who know nothing about Social Media. All the information can be found on Internet. No need to buy it