Handbook of Public Relations

by Robert L. Heath (Editor)

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Paperback

First published August 30, 2000

About the author

Robert Lawrence Heath

Reviews

[Bora Cavusoglu · Rating 4 out of 5]

nice

[Blake]

This book was not designed to teach you anything but how smart it's author is and the extent of his vocabulary. Im going to read this whole book and not learn a goddamn thing. Worst. Textbook. Ever.

[Michellemerilla]

nice