The Eight Elements of Powerful Package Design by Fumi Sasada

by Fumi Sasada

Why do some products leap off the shelves, while others leave consumers cold? The answer is effective package design. In The 8 Elements of Powerful Package Design, the CEO of Japan’s top design firm draws on decades of experience to analyze what goes into making “package design that sells,” taking us step-by-step through the process of creating and maintaining some of Asia’s best-loved brands. Lavishly illustrated and engagingly candid, The 8 Elements of Powerful Package Design provides an inside look at the vital role package design plays in one of the world’s most dynamic and demanding consumer markets.

Paperback

Reviews

[Min · Rating 4 out of 5]

Thought this was pretty interesting, as it provides a lot of perspective to someone who is not part of the industry