Principles of Marketing, Study Guide

by Phillip Kotler

The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

Paperback

Published January 1, 2007

Reviews

[Iain Watson]

Principles of Marketing by Philip Kotler