Whether you are running a four-man window cleaning business, a one woman consultancy or you are responsible fro the EMEA quarterly target, this book is for you. (Hope you donOCOt mind if we refrain from repeating the title too often). Selling is the one and only key to surviving this recession. HereOCOs the very best and latest in thinking and action specifically on selling in a recession. ItOCOs an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low-cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team. Plus all your tough questions answered in our specific OCyopen for surgeryOCO section. DonOCOt let this economic downturn ruin what youOCOve worked so long and hard for. ItOCOs time to start kicking some recession ass and itOCOs time to start now."