Logo Design for Small Business 2

by Dan Antonelli

There have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy. This second outstanding book by designer Dan Antonelli helps designers address this growing market and deliver effective designs for small businesses. Dan explores the thinking behind over 175 logo designs by several top designers. His concise explanations help you improve your design skills quickly and show you how to reduce the time spent on each design. If you’ve ever asked questions like, "Corporate logos rely on simple graphics, but wouldn’t my client be better off with a colorful design and high-impact graphics?" or, "Should I use a horizontal or vertical format for this logo?" or, "How can I show my small business clients the importance of a powerful logo?", you’ll find those answers—and many more—in Logo Design For Small Business 2.

Paperback

Published December 15, 2004