Trademarks & Symbols

by Yasaburo Kuwayama

From the inside flap:

A comprehensive, profusely illustrated guide to more than 1,500 trademarks from all over the world.
The trademark designs in this volume are based on symbolic designs.

To make the book easy to use it has three indexes:
1. Index of names of companies represented.
2. Index of type of industry, business, product, or service.
3. Index of designers.

Among the categories included are:

Human Figures / Faces / Eyes / Hands / Beasts / Birds / Fish / Insects / Flowers / Trees / Houses / Conveyances / Tools / Heavenly Bodies / Minerals / Circles / Rectangles / Triangles / Polygons / Curves / Arrows / Figures / Signs / Japanese Characters.

Genres: Design, Art, Reference

186 pages, Hardcover

First published January 1, 1973

Reviews

[BookBurner · Rating 5 out of 5]

This title was a visual treat. I enjoyed slowly pouring over the images and internalizing them. So many iconic shapes start and remain so basic. Logos are an art that I hope mankind never loses. Anyone reading this should feel the urge to pick up a pencil and sketch on a circle (or square) and think about a dream from another world.

[jw468 · Rating 4 out of 5]

Originally read Oct. 14, 2013

The content of volume two appears to be available at http://wikisend.com/download/257856/T... as a pdf.