Yes, THIS. What a great, and important, read. I really want to gift the executive team with copies and ask them to read and discuss - with a cross section of generations of course.
A friend of mine brought this book to my attention some time back. She had heard a summary talk on it and found just the 45 minutes she heard fascinating. And it IS fascinating.
Anything that starts with the fact that we have, for the first time in history, 4 generations working together in the workplace makes for fascinating discussion. To say that it has caused misunderstandings, tensions, resentments, and disrespect is an understatement. Shaw seeks to break down the barriers between generations and bring them to the common ground of 12 workplace needs so they can start from the common need instead of the complaints. The biggest key to success is organizations and their employees being willing to differentiate between generational preferences and business necessities. Also to learn to listen to one another and hear what each generation is communicating. And nothing that any one of the generations is communicating is wrong, we just need some understanding of one another.
To foster understanding Shaw outlines the major defining moments for each generation and how those feed things like work ethic, loyalty, dress code, policy making, etc. Shaw believes that companies can make all four generations happy with one singular decision but it takes understanding and flexibility to get there. It doesn't matter what kind of work is being done - McDonald's to Factories to Office Settings - intergenerational differences exist and they can either hinder the work or improve the work depending on how they are handled. No matter where you work and what kind of position you hold this book is valuable, even if nobody in your workplace ever reads it but you. Just one person with understanding can and does make a difference and a domino effect can happen.
"We have to understand that we are natives to only one generation and immigrants to the other three. We might as well not be jerks about it. It's okay to think about a different generation in the same way we might think about a different country - Nice place to visit, but I wouldn't want to live there. Of course we will feel more comfortable with our own generation's customs, music, approaches, and values. Our own generation will always feel like home. But that doesn't mean we can't visit other cultures and learn to appreciate them and to speak their language." (Chapter 2)