ماجستير إدارة الأعمال في 80 دقيقة

by Richard V. Reeves, جون نيل

يتوجّه كتاب "ماجستير إدارة الأعمال في 80 دقيقة" إلى كلّ من يعمل في مجال إدارة الأعمال ويطمح إلى التفوّق والتميّز من دون العودة إلى مقاعد الدراسة، إنَّ التعليم الجامعيّ التقليديّ ممتاز لكلّ من يرغب في إكتساب ما يعرفه الجميع في هذا المجال.

أمّا إن كنت تبحث عن مفاهيم خارجة عن المألوف، وتزيد إكتساب فكر إبداعيّ ومقاربات ديناميكيّة، فإليك كلّ ذلك في مهلة لا تتعدّى وقت المقدّمات في معظم اللقاءات والإجتماعات.

"ريتشارد ريفز" و"جون نيل" قاما بفرز أعظم الأفكار وأهمّ المسائل في إدارة الأعمال، حتّى لا يكون عليك أن تفعل ذلك بنفسك، فسلّطا الضوء على القيادة والإستدامة والأخلاقيات وبناء الجماعة وثقافة الشركات والأموال بطريقة تستوقفك وتحملك على التفكير مليّاً.

كتاب "ماجستير إدارة الأعمال في 80 دقيقة" يحفّز ذهنك بأفكار جديدة ويشقّ لك طريقاً مختصراً يوفّر عليك شوطاً طويلاً لتحقيق التفوق في الأعمال.

Genres: Business, Nonfiction, Management, Self Help, Economics, Entrepreneurship

117 pages, Paperback

First published December 1, 2009

Reviews

[Dante]

The 80-Minute MBA is a practical book that aims to help the reader learn the basics of an MBA education.

The book has five chapters and each chapter discusses an essential topic or aspect of any business.

Chapter 1 talks about sustainability. The authors write that environmental sustainability and financial sustainability are equally important for the success of any business. Business which are not environmentally sustainable face 3 risks: (1) physical, (2) regulatory, and (3) reputational risks.

Chapter 2 talks about leadership. The authors write that you don't really need to know a lot about leadership or read tons of books about leadership in order to be a good leader. You only need to know a few things. For example, great leaders are great servants. They lead by serving others. They possess virtues like courage and integrity. They are spiritual rather than materialistic. Also, great leaders know these 4 things: (1) Where they are going as a company (they have a clear sense of direction and they have the ability to execute their strategies), (2) what's going on in the organization, (3) who they are as persons (they are aware of their strengths and weaknesses), and (4) they know how to build a strong team.

Chapter 3 talks about culture or human resource. The authors write that the success of any business depends ultimately on how well you manage and engage your employees, and the best way to manage and engage them is to provide them with these 3 things: (1) Quality relationships, (2) autonomy or individual discretion, and (3) good organizational ethos or values. These 3 can lead to job satisfaction and thereby give the company "commitment dividends".

Chapter 4 talks about cash. The authors write that accounting is the language of business. Through accounting or the faithful and accurate bookkeeping of all the transactions that the business engage in every day, reliable records are produced which the business-owner, investor, leader, or manager can use to make informed-decisions about the business.

Chapter 5 talks about conversation. Conversation is all about marketing. The authors write that traditional marketing are no longer wholly useful. Times have changed and people are no longer merely consumers. Many of them are also producers. Thus, there is now modern marketing methods. The core of modern marketing are (1) community, (2) co-creation, (3) customization, and (4) conversation.

The book's subtitle is misleading. Are concepts like leadership, organizational culture, and accounting missing in the curricula of business schools? Clearly, no. So I guess this book is just exaggerating a lot. I did find a few chapters useful.

[Nataliia]

The word "MBA" is a joke here. The authors are mentioning several crutial topics for business, including sustainability, culture, people management, economics and marketing. It is written in a pleasant and logical manner, each idea is easy to follow. Recommending.

[Patrick Sherriff]

Well, this took me at least 180 minutes to read, but I won't dock the authors a star -- it's still a great introduction to what's what in thinking about economics for people, like me, who find themselves in business and in need of a framework to think about it all, but are sure that the Trump approach is not the way forward. The authors here write wittily on five topics: sustainability (how ecological concerns have to be at the heart of every business); leadership (how building a good team is leadership); culture (how you have to foster good relationships with those you work with); cash (how you should know how to read a balance sheet); and conversation (how you have to ask customers what they want from you). I could quibble that the final chapter is a little overly optimistic for the power of social media to do good, but overall I would recommend the book to anyone in need of a bit of business 101.

Download my starter library for free here - http://eepurl.com/bFkt0X - and receive my monthly newsletter with book recommendations galore for the Japanophile/crime fiction/English-as-a-foreign-language teacher in all of us.

[Yuthika]

I would love to read an updated version of this. Sustainability, leadership, culture, cash, conversation. Packed and barely any room to breathe in between the topics, but value adding and astute :)

[Kjell]

I liked the environmental focus of the first chapter and agree that the environment should be one of the top priorities for businesses. I found it refreshing because I did never think that much about it earlier. The rest of the book, however, is fairly basic. I think it is an interesting overview of the basics of managing, but I was hoping to learn more from the book.

[Chris Wood]

As the title states, this is a quick read which frames leadership, ethics, finance & strategic concepts; however the shallow dives into some topics with no dives into others leaves this book adding little value above a university course summary statement. Expectations were set on a to-the-point type of book one may reference back to, or use as a kick start into other conversational topics. Although it shed light on the vague areas one might venture into if perusing these studies more deeply, I would have to advise on placing your 80 minutes of read time elsewhere.

[Dávid Ďurčo]

It's really worth to read. A short but yet very helpful book that will make you think about certain things like marketing, accounting, environment... I really love that the book is specific in some ways and gives readers recommendations on how they can improve. It explains very well how marketing has changed and how to do it nowadays. Even though it says that you can read it in 80 minutes, it actually took me more than that.

[حسين المتروك]

وجدت بعض المعلومات الجميلة في هذا الكتاب، بعض فصوله لم تعجبني، قرأتها مُجبراً، رغبة في معرفة محتواه كاملاً، وجدت روعة في فصل القيادة وفصل الثقافة .. :)

بالإمكان إنهاء هذا الكتاب في ساعتين فقط .. خفيف لطيف معلومات مركّزة وقصص لها معنى مُضاف للمحتوى ..

[آمنة يعقوب]

قرأت الجزء الأول للمؤلف الأول .. اسلوب التسويق للكتاب جداً ماحبيته يسوقون لكتابهم كثير وكأنه افضل الكتب ، والمعلومات اللي قريتها مالها علاقة قوية بعنوان الكتاب ..ماحبيته ابداً ولا حبيت الاسلوب وماني قادرة حتى اكمله :) !

[Ahmed Altattan]

من أهم الكتب التي قرأتها، خلاصة للكثير في صفحات قليلة، أنصح كل مهتم بتطوير ذاته او الشروع بأي مشروع تجاري او حتى الإستقلال للعمل الحر ان يقتني هذا الكتاب ففيه الكثير من القصص والافكار التي ستختصر عليه الكثير من التجارب

[Amazingsomeone]

Complete bull shit. Nothing new or substantial, instead of reading this book, you can just read a few blog posts here and there.

[Abdul Raheem]

The only reason i'm giving it an extra star is because of the ACDC reference, it's better to read the summary than to actually read the whole book, here's the summary:

1 Sustainability: Businesses have to think about the moral and practical implications of the mess we’re making of our planet.
2 Leadership: Ignore any leadership book that has an adjective in the title. It’s about knowing the details, and trusting the team.
3 Culture: Your people really are the key to your success, because of all the free stuff they bring to work.
4 Cash: You need to be able to read a ledger and draw a demand and supply curve. Or you’ll look like an idiot.
5 Conversation: Business these days is about talking with your customers, not talking at them.

[Ivan Tchernev]

Any book that claims you can read it in 80 minutes is always going to be a little scant on detail and specifics. Nonetheless, the 80 minute MBA did a good job of introducing a wide variety of topics in a compelling way. It's given me the impetus to follow them up more deeply in my own time, and in particular, has given me a new view on marketing and sustainability in modern businesses. Definitely worth 2 hours of your time. :)

[George Papanikolaou]

Admittedly I bought the book thinking "ho ho, I might not be good enough to attend, say Harvard Business School, but at least, at least I'll get to learn the ins and outs about business that aren't even taught there, ho ho".

Now, THAT, is total bullshit.
It cannot be that the ideas in this little gem of a book are not taught at business schools. "LOL" I think to myself.
Anyway, don't take my word for it...

[Stanley]

Nazov knihy je klamstvo lebo som to cital dlhsie ako 80 minut a vacsinu spominanych veci maju prave od business skol a vacsinu som sa aj na jednej naucil. Pre cloveka co nema insight do sveta businessu ani nic s nim nestudoval je to dobra kniha. Pre cloveka co to studoval a ma nejaky insight tato kniha nie je moc prinosna. Najviac prinosna je asi posledna kapitola o marketingu, ale aj to o par rokov budu zastarale pristupy.

[Dil Nawaz]

You can’t get lots of information about MBA in 80 Minutes except headings and few lines description of main points in MBA

This books contains around 7 chapters

1- Introduction

2- Sustainability

3- Leadership

4- Culture

5- Cash

6- Conversation

7- General Resources

Mostly book depends on real world cases and ver basic information about MBA

Just An Average Read

Dil Nawaz
The Lion Studios
www.thelionstudios.com

[Sameer Khan]

I am only 12, but I LOVED this book. My dad is a major in business, and I plan to as well. I really do think that this book can save you a lot of time. For example, You could read this book in 60 minutes and get more information than most long Business-major classes. I had a HUGE laughing session at the Hummer part. You would like this, I almost guarantee.

[Elita Lahm]

I give 5 stars because they delivered what they said they will deliver. At this moment book is well up to date and therefore has a higher value than it would have next year.
I learnt few new terms and trends, and for me who is a fresher and does not have much corporate work experience it was an excellent read :) easy going book for sure!

[Angha]

I personally found this book to be over-exaggerated. The title makes it sound like business schools are hiding this knowledge from you, but I covered all of the topics covered in this book in my MBA and in a lot more detail than a few pages can cover.

The only chapter I found any help was on leadership and that too because it had some interesting examples of what great leadership really is.

[Malak Hasan]

The book does lean on concepts that every individual should know regardless if they own a business or not. However, for people that are already studying business, this book offer nothing new and repeat the same concepts that you'd have gone through a million times. At best it's a BBA and not an MBA.

[Ric]

It is actually The 80 Minutes of MBA Fundamentals. It is very basic, and I've heard most of the book's business perspective in online articles. I would recommend it to those who want to know some fundamentals in business, even though each business has its own uniqueness.

[محمد الشثري]

للأسف لم أنتهي منه في 80 دقيقة 😅

الكتاب جميل في تقسيماته، وأول فصل هو الحديث عن "الاستدامة" لكن للأسف لم يوفق المؤلف. كل حديثه كان عن المناخ وأثره في الاستدامة! لكنه لم يعطينا وصفات تجعل من مشاريعنا قادرة على الاستدامة في ظل التغيرات الكثيرة.

[Ali A.]

من الكتاب ص ٧٣:

حين سألتُ محاسبي إنَّ كان هناك ما يمكنُ أن يخرجني من الورطةِ التي أنا فيها حاليًا، فكّر مليًّا وقال: «نعم، الموت قد يساعد.»
روبرت مورلي

لو يبعثُ لي اللهُ فقط إشارةً واضحة كأنَّ يودع مبلغًا كبيرًا باسمي في مصرفٍ سويسري.
وودي آلن

[Paul Bard]

A quarter of the book on global warming!?

A tenth of the book on dispelling leadership myths!?

Changing traditional marketing and strategic ideas to "conversations"!?

Dont waste your time.

[Robbert Bangriwall]

plz anyone send me the book please on:
pervrzagha007@gmail.com
or +923138746609(whatsapp)

[Hunain Arif]

Great advices on leadership and people management

[Mouiz Ghouri]

I feel like this book only contains common sense based concepts, there was not much to learn from it.

[Pía López Copetti]

At least this book demystified some concepts for me about what an MBA degree entails. It's a quick book and gives you a general introduction of the concepts.

[M U-]

- Google hiring questions
- conversations are important for community and company culture
- Energy: “what’s the smell of the place”
Jack Welch 4 Es - Enthusiasm, enjoyment, edge, execute

[Amber Shafi]

Enjoyed the second half of the book more than the first. A bit too shallow for me but not a terrible use of 80 mins.