Creative Communication: Principles and Applications

by Craig E. Johnson, Michael Z. Hackman

Learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies and honing communication skills to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process are followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, written communication, and persuasive encounters. Of related interest from Waveland Hackman-Johnson, A Communication Perspective, Sixth Edition (ISBN 9781478602590).

245 pages, Paperback

First published November 1, 1994