Total Sportscasting: Performance, Production, and Career Development by Zumoff, Marc, Negin, Max (2014) Paperback

by Marc Zumoff

This thoroughly revised second edition of Total Sports Media (formerly Total Sportscasting) offers a complete guide to sports media across TV, radio and digital broadcasting.Covering everything from practical skills to industry lingo, this book guides readers through each aspect of the sportscasting process, including performance and production techniques, demo reel production, and writing for sports media. Chapters feature interviews with successful sports media professionals who take you inside the real-world practices of the industry, offering invaluable insights on how to carve out a career in the field and forge lasting relationships with team personnel. New to this edition are a discussion of changes in the industry as a result of the Covid-19 pandemic, updated sections on career paths and professional development opportunities, and an updated chapter on social media strategies for sportscasters. This book also delves into the unique issues facing women and minority sportscasters. Finally, the authors look at the history of sports media and discuss the future of the industry. Total Sports Media is an essential resource for both students and instructors of sports media, as well as for industry professionals interested in a wide-reaching look at this changing field.A companion website features additional resources for instructors and students, including video and audio examples and links to additional resources.

Unknown Binding

First published January 1, 2014

Reviews

[Macey Morcom · Rating 4 out of 5]

This was the required textbook for my sportscasting class and the professor had us read the entire thing. So I saw how downhill the editing got and just how many type errors kept popping up the further the book went. It was like the editor started reading it and became less and less interested, only to fall asleep on the last handful of chapters. Also, if I had to read “in concert with” one more time, I was going to rip my hair out.

However, the book is very informative, helpful, and even interesting. I’d say it’s a must read for anybody going into sports media. Despite it being riddled with structural and grammatical errors, it was well-worth the read and deserving of a high rating. One of the few textbooks I’ve actually enjoyed.