Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

by Constantinos C. Markides

Every company wants to achieve growth and profitability and creating entirely new markets for your products is one of the best ways to do so. In looking at the success of the book Blue Ocean Strategy, it's easy to see that there is a huge audience of executives looking for new ideas, new markets, and new business models. But many established companies fail in their efforts to move into these new markets eg-- Delta Airlines' "Song" that was meant to compete with Southwest Airlines. Drawing on both the successes and failures of new business models from industries as diverse as retailing, automobile production, banking, life insurance and airlines, strategy expert Costas Markides provides executives with a guide to understanding what it takes for an established industry to break into a new market successfully.

Genres: Business

256 pages, Kindle Edition

First published May 23, 2008

Reviews

[Said AlMaskery · Rating 4 out of 5]

A very important book for companies that are struggling in thier quest for a new business model. What shall you do when you are faced with a situation in which the new entrants have changed the rules of the game? Shall you kick-start your our disruption within the existing organization or outside?

The author answers specifically this question, and is proposing not a yes/no answer, but a more complex and holistic approach to dealing with dilemma.

I really enjoyed the book.

[Rasheed Abulola · Rating 4 out of 5]

very good book.
the book could be beneficial on 2 aspects.
-Understand the business model innovation and how it could be implemented.
-How to respond to new competitors with an innovative business model