Open ExO is relevant to CPA firms and their best clients. (I will explain in more detail about best clients later.) At BCI we have integrated much of the ExO framework into our consulting practice and Circles (BCI communities) over the past 8 years. This year, I decided to get serious and became certified as an ExO consultant. These attributes align with BCI’s leadership, talent, technology, process, and growth pillars. Let me assure you that becoming an ExO requires a Unique Ability Team. One individual does not have all the skills. That is true at BCI and your CPA firm. It is a team sport!
As CPA firms navigate an increasingly complex and competitive landscape, the need for scalable, efficient, and innovative approaches to growth has never been clearer. Enter the concept of the Exponential Organization (ExO) — a framework developed to help businesses achieve tenfold growth by leveraging modern technology and strategic principles. For CPA firms, adopting ExO attributes isn’t just a way to boost profits; it’s a pathway to attract top-tier talent and engage clients looking for forward-thinking solutions.
The ExO framework comprises 11 key elements designed to create a sustainable, high-growth environment. While each attribute is unique, they collectively build a powerful, adaptable infrastructure that can position CPA firms and their best clients for long-term success. Over the past 8 years, I presented the concept to numerous firms and immediately the resistance came from within firms about how they didn’t want to be 10 x, and they could not find the talent. This is part of the firm immune system that resists change.
Change the question and the ExO framework immediately becomes relevant. How do firms add 10x value to their best clients? Many firms focus too little on their top 20% of clients (who produce 80% of their revenue) and spend too much time on the other 80%. Focus on the top 20% and transformation utilizing the ExO framework serves as an inspirational and guiding roadmap. The good news is that most firms only need to focus on 3 or 4 of the attributes to transform, while startups need to focus on all the attributes.
The ExO model isn’t just about growth for growth’s sake. It’s about building a firm that can thrive in a rapidly changing environment, delivering exceptional value to clients and creating a work environment where talent can flourish. CPA firms that embrace ExO attributes position themselves as agile, innovative, and resilient, equipped to drive profit growth while remaining attractive to both clients and employees.
In conclusion, ExO attributes offer CPA firms a roadmap for transformation.
By adopting a Massive Transformative Purpose, leveraging assets smartly, embracing staff on demand, and fostering an environment of experimentation and autonomy, CPA firms can enhance profitability, attract top talent, and create enduring client relationships. In a world where change is constant, the ExO model provides a blueprint for sustainable success and a competitive edge in the evolving professional services landscape.