UX for Business: How to Design Valuable Digital Companies

by Joel Marsh

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX. Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools. You'll

Genres: Design

360 pages, Paperback

Published January 9, 2024

Reviews

[Ian · Rating 3 out of 5]

Could’ve gone deeper—especially with revenue streams and on the actual money side. Appreciated the down to earth tone and avoidance of any super ego attitude, but the overuse of exclamation points was super annoying

[Vaclav Kocian · Rating 5 out of 5]

UX for Business is a true gem of a book. Joel Marsh provides a fun, no-bullshit deep dive into the UX craft beyond the nice journey maps. His focus is on the value the UX can bring to the users and the company and how to achieve it in the real world.

Value Is User First, Business Second, and Always Both

The whole book revolves around a simple and useful Value - Diagnosis - Probability (VDP) framework:

* Value is created when your design works. Working means it solves a real problem in real life.
* Diagnosis is how you identify the problems worth improving, after your design works.
* Probability is a guide for optimizing your designs to squeeze every last drop of value from

Highly recommended book for any UX professional who is serious about their craft.