Public Relations

by S.J. Sebellin-Ross

Here, for the first time, ever, are not one, not two, but all three of the noted Mediabistro Public Relations courses: Introduction to Public Relations, Public Relations Plans and Press, and Advanced Public Relations. You'll learn everything hundreds of students used to successfully get in the door, up the ladder, and to the top, including:
- The best places to find PR jobs
- Resources, including recommended books and press rooms so you can see what the pro's do
- Tons of examples including a PR budget so you can see what to charge if you are a freelancer
- How PR really works
- How to write annual, tactical, and crisis PR plans
- How to write news releases, pitches, and all the key PR documents from biographies to case studies to speeches
- How to create media lists, get interviews, and get coverage
- How to find and get awards
- How to use social media tools including how to pitch bloggers and use Twitter

Mediabistro charged hundreds of dollars for each course. Here, you get all the inside knowledge at a fraction of the cost. Knowledge you can use, as many Mediabistro students did, to get in the door, up the ladder, and to the top in public relations.

123 pages, Kindle Edition

First published December 26, 2011

About the author

S.J. Sebellin-Ross has more than a decade of experience writing restaurant reviews and articles for newspapers, magazines, and websites including The Washington Post and The New York Times. S.J. has reviewed James Beard award-winning restaurants, has written about food topics for international audiences, and is invited to speak in front of audiences including the Association of Journalists and at events including the BlogHer Food Conference.

Internationally published food journalist, restaurant critic, and cookbook author, S.J. is a top-selling writer whose books include "Culinary School: Three Semesters of Life, Learning, and Loss of Blood," the bestselling memoir of her time as a culinary school student and "How to Write about Food: How to Become a Published Restaurant Critic, Food Journalist, Cookbook Author, and Food Blogger," the definitive guide to breaking in and making money as a published food writer.

Reviews

[Geoff Farnsworth · Rating 5 out of 5]

Excellent book from someone who works in PR. I'm an Account Director, Digital Assets in our Washington office and I have two interns, four junior staff members, and mentor a staff person out of our NYC office. One of the junior staff people alerted me to this book. After I read it, I recommended it to my remaining staff members and the interns and the person I mentor. I did so because it is the clearest, easiest, most on-target book about PR I have ever read. Last Christmas, I gave a copy to my sister (she runs a well-known florist shop and wanted to get more coverage for her store) and she said it not only made PR clear to her, but it gave her a perfect template for her media outreach. It worked for her and it worked for my junior staff (one of whom I plan to promote, she has grown so quickly thanks in no small part to this book), then it should work for any junior to mid-level person who wants to break into PR or grow their career to the next level.

[Michela · Rating 5 out of 5]

HIGHLY RECOMMEND. This helped me get my first job and my first promotion! This taught me what I should have learned at school, the real life public relations and not just all theory. I finished this book knowing how to write a very good press release and other PR content and that helped me land my first job. And this gave me a good grounding in social media which ended up being my secret tool to getting my first promotion. the other thing this book did was give me a five-step writing formula which made writing a whole lot easier to do. If you want to work in PR or if you want to get ahead I can’t recommend this book enough.