Ideological Dilemmas: A Social Psychology of Everyday Thinking

by Michael Billig, Derek Edwards, Mike J. Gane

A major contribution to the social scientific understanding of how people make sense of their lives, Ideological Dilemmas presents an illuminating new approach to the study of everyday thinking. Contradictory strands abound within both ideology and common sense. In contrast to many modern theorists, the authors see these dilemmas of ideology as enabling, rather than inhibiting: thinking about them helps people to think meaningfully about themselves and the world. The dilemmas within ideology and their effects on thinking are explored through the analysis of what people say in specific key situations: education, medical care, race and gender. The authors identify common ideological themes running through the common-sense discourses they analyse. They highlight the tensions between themes of equality and authority, freedom and necessity, individuality and collectivity. Time and again, the contradictions between these ideological themes crop up as respondents argue and puzzle over their social worlds.

Written with refreshing clarity, the discussion cuts across the boundary which often separates sociology from social psychology. Sociologists are reminded that the reproduction of ideology involves individual processes of thinking; social psychologists are urged to recognize the ideological nature of thought.

Paperback

Published December 1, 1988

About the author

Michael Billig is Professor of Social Sciences at Loughborough University . Working in contemporary social psychology, he trained in Bristol with Henri Tajfel as an experimental psychologist and helped design the so called minimal group experiments which were foundational to the social identity approach. He moved away from experimental work to considering issues of power, political extremism and ideology in a series of important books. His Social Psychology and Intergroup Relations (1976) offered a trenchant critique of orthodox approaches to prejudice in psychology. Fascists (1979) helped reveal the classic fascist and anti-semitic ideology underlying the UK's National Front at a time when it was bidding for political legitimacy and electoral success. In the 1980s his focus shifted to everyday thinking and the relationship between ideology and common sense. This strand of work is shown in the collectively written work Ideological Dilemmas (1988 - with Condor, Edwards, Gane, Middleton and Radley), Banal Nationalism, and in his major study of ideology and the UK royal family, Talking of the Royal Family (1998, 2nd Edition).

His influence runs across the social sciences and he has been one of the key figures highlighting and reinvigorating the use of classic rhetorical thinking in the context of social issues. For example, he shows that attitudes are best understood not as individual positions on topics, but as emergent in contexts where there is a potential argument. This perspective is introduced in his book Arguing and Thinking (2nd Edition, 1996) and has been the basis for innovative approaches to topics as diverse as psychoanalysis, humour and nationalism. It is also an important element to discursive psychology.

Billig is Professor of Social Sciences at Loughborough University where he has worked since 1985. He is a member of the internationally influential Discourse and Rhetoric Group, working with figures such as Derek Edwards and Jonathan Potter.