Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

by Rahel Anne Bailie, Noz Urbina

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Genres: Nonfiction

306 pages, Paperback

First published December 28, 2012

Reviews

[Nico Alba · Rating 4 out of 5]

Rahel and Noz's book is an excellent overview of content strategy and its due importance in today's business world. A good content strategy must encompass the entire customer life cycle, deliver incredible UX, while at the same time improving efficiency and reducing costs and effort. An aspect of business that many companies have yet to grasp, this book will surely present you with a few ideas you've probably never heard before.

[Alex Sprenger · Rating 4 out of 5]

The book is excellent! Ok, I might be biased because the book helped me through my third project work for the master's degree Content Strategy at the FH Joanneum (Graz). But seriously, the book had a significant impact on my point of view of the topic. The authors managed to deepen my understanding of content strategy. Their explanations are easy to follow and easy to understand. They clarify that content strategy requires a holistic approach and outline examples of why successful content can only succeed in the long term. What I particularly liked about the book were the brief real-world examples at the end of each chapter. These examples help to understand the theoretical explanations again from a practical perspective. They also make you feel like, "Hey, content strategy works!"

The book is structured so that you don't have to read it from start to finish; you can just read individual sections depending on your interests. For example, an extensive chapter is dedicated to content's ROI (return on investment). The book's great strength is that it is not a how-to guide for content marketers but gives well-founded recommendations for professionals who want to understand how they can approach content strategically.

[Jess · Rating 5 out of 5]

This was really good! If you want step-by-step procedures on building a strategy, it's not for you. But if you need to understand content strategy and want comprehensive information that aligns it with business goals and ROI, this is perfect. I plan to dig into more step-by-step texts next. I think this book will help me understand those texts more easily.

[Jen · Rating 5 out of 5]

Packed with an immense amount of knowledge so applicable even four years after it’s initial publication.

[Alyssa · Rating 4 out of 5]

I've been living and breathing this book for the last month and a half while I worked with a marketing colleague to put a content strategy business case together for my organization. The information, tips, and examples in this book have been a huge help to me in this effort. Highly recommend it for anyone trying to show just how critical content is to businesses today.