Golf Talk

by Daniel Acuff

Whether a golfer is a professional, a low-handicap amateur or just a weekend player, every golfer knows the game is as much mental as it is physical – maybe even more mental than anything else. There are a great many books in the marketplace that deal with the how-to mechanics of a good golf stroke. There are far fewer that provide usable information and guidance for the mental side of the game.GOLF TALK has been specifically designed to provide breakthrough thinking and guidance for the mental game of golf. There are four aspects of GOLF TALK that are1. GOLF TALK is the first book to focus solely on the linguistics of golf. It not only examines how words, thoughts and beliefs directly guide the body’s movements, it also provides the reader/golfer with key words and phrases to say to himself before, during, and after a golf shot and a round of golf.2. Most books that deal with the mental side of golf, focus primarily on the negative – the negative thinking blocks that interfere. And when they deal with the positive, they rarely go beyond a “positive thinking” approach. GOLF TALK also deals with the blocks, but is the first golf book to actually provide the positive phrases for people to say to themselves.3. GOLF TALK is completely focused on the mentalaspects of the game – specifically, the words, thoughts, and beliefs that guide the physical movements of the body.4. GOLF TALK is the first book to show the reader how to truly create and sustain a positive mental game.

128 pages, Paperback

First published October 1, 2003

About the author

Daniel Acuff Ph.D. is considered to be one of the leading experts on marketing to children and kid-attractive products, programs and characters in the world. He is the author of the foundational book: What Kids Buy and Why - the Psychology of Marketing to Children. As a consultant for more than twenty-five years, he has assisted more than fifty major corporations with their kid-targeted new products and programs and their marketing. Companies include such as: Disney, Mattel, Hasbro, Nickelodeon, ABC TV, Hallmark, Kellogg's, Kraft, Nestle and Marvel. He assisted M&M Mars in the creation of the M&M characters. Dr. Acuff is the author of ten books, four screenplays and hundreds of articles focusing on the likes and dislikes of children, kids, tweens and teens.