Organizational Communication Imperatives: Lessons of the Space Program

by Phillip K. Tompkins

Organizational Communication Lessons of the Space Program , by Phillip K. Tompkins, provides unparalleled insight into the communication successes and failures of NASA's Marshall Space Flight Center. It spans a 25-year period--from the Apollo Program to the present-day dilemmas of the space program. Much of the book focuses on communication problems involved in the Challenger disaster. Tompkins is a master of what Clifford Geertz called "thick description." The result is a compelling, richly-detailed case study that brings alive the field of communication to students. Organizational Communication Imperatives eases the job of teaching by providing students with a narrative that stimulates interest, contextualizes abstract principles, and leads students into theory with greater understanding.

Through their study of the Marshall Center, students are exposed to

* how complex organizational structure changes over time.
* how employees are affected by these changes.
* how an organization may react to a major crisis.
* how an organization responds to different types of leadership.
* what it takes to bring an ailing organization back to health.
The text thus provides a more comprehensive insight into the functioning of one organization--rather than attempting to describe how all organizations function--than is offered in any other book of this type. Yet the analysis offered can be applied to any organization to improve communication.

Tompkins's work as an organizational communication consultant to the Marshall Center during the Apollo Program, under legendary German rocket scientist Wernher von Braun, is well known. In 1990, Tompkins returned to Huntsville to interview top management and assess the Center's recovery since the Challenger disaster.

The book takes the shape of a first-person narrative, which gives it an accessible, personal style rarely found in textbooks. Students will have no difficulty with comprehension.

It is also unusual to present primary-source findings in a classroom text, as this book does. Students gain a sense of how original research is conducted as they use the book, which encourages development of their critical thinking skills.

Suggested questions for discussion and essays, as well as class projects and exercises, are included in an appendix to assist the instructor in using the book to maximum advantage.

238 pages, Paperback

First published January 1, 1993

Reviews

[Lulu · Rating 5 out of 5]

Anyone interested in the history of the space orogram OR organizational theory might like this book.

It is a very easy read -- written as a first-person narrative, from the perspective of the author (Phil Tompkins) who consulted on communication issues with Werhner von Braun and NASA at the Marshall Space Flight Center. The book follows NASA from the launch of the first Saturn rocket up through the Challenger disaster.

The book’s appendix also has a nice summary/discussion of organizational and communication problems that led to the Kent State Tragedy (Tompkins was a professor at Kent State during the National Guard incident).

[Alison · Rating 4 out of 5]

Pretty unfortunate title for a book that's actually interesting. Even if you're not into the space program or communication theory - but just find it interesting to read about the effects of small, cultural habits on an organization.

[Lizzie · Rating 4 out of 5]

A text-book used in the final year for my communication degree. I'm old enough to remember the race for space and in some ways this was historical; yet in context was a great example and look how an organization's culture can evolve and can be changed by events and personalities.

[Sarah · Rating 3 out of 5]

Tompkins' narrative style kept me interested in this book along with many interesting anecdotes as he explained NASA's organizational structure and how organizational forgetting led to the Challenger accident.