Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

by Kevin Davis

Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.

Genres: Business

320 pages, Hardcover

First published April 9, 1996

Reviews

[Jason Mesiarik · Rating 4 out of 5]

Good strong fundamentals for both the entry-level and experienced sales professional.

[Doug · Rating 1 out of 5]

I really didn’t finish it. It was just too boring for me to continue. The scenarios are antiquated and don’t take into consideration their current business environment or clients.

[Mark Fallon · Rating 3 out of 5]

Some of the examples are dated, but the techniques still hold up.

[Riley K. · Rating 5 out of 5]

Helpful information to those that are in the marketing field.

[Daniel Johnson · Rating 5 out of 5]

Customers buy, they don't get sold.