International Business: The New Realities

by S. Tamer Çavuşgil, Gary Knight, John Riesenberger

An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-"International Business: The New Realities" is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material. Note: This is the standalone book, if you want the book/DVD package order the ISBN below 0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD PackagePackage consists of: 0136090737 / 9780136090731 International Business 2011 Video Library 0136090982 / 9780136090984 International Business: The New Realities

Genres: Business, Nonfiction, Economics

624 pages, Hardcover

First published January 11, 2011

Reviews

[Olivia Simmonds · Rating 4 out of 5]

I'm going to give this a similar review to another textbook called International Business Competing in the Global Marketplace by Hill. I read this as an assigned textbook for my International Business university module. The textbook was very thorough and it did cover all the topics needed for this class. Most of the teachings and content that I was taught in lectures came from this book or another textbook, so it included everything needed to catch up on international business topics. This book could be interchangeable with International Business Competing in the Global Marketplace, the books are extremely similar and cover the same content. The only con to this book is that the text size is very small, so it was discouraging to read multiple chapters at once.

[Eny Rebel · Rating 3 out of 5]

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[Pascale · Rating 4 out of 5]

Great book on the basis of International Business.

[Kaung Myat Han · Rating 2 out of 5]

This textbook sucks because it's too easy for me! I've read far better textbooks on the subject of international business and general management of organizations! However if you have just recently started studying management, then go for this text as it's easy to read and understand written in simple language. Plus, there are also examples and cases.

[Florian · Rating 3 out of 5]

I had to read this book for my studies. In my opinion, it is easy to read and covers many interesting topics. On one hand it provides many examples, on the other hand it is very repetitive. I had to skip some sections because they did not contain any new information for me. It could be more compact.

[Yacir Shah]

its a nice book