42 Rules of Cold Calling Executives (2nd Edition): A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation

by Mari Anne Vanella

'42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. Reading this book will deliver the following

109 pages, Kindle Edition

First published November 12, 2012

Reviews

[Ashwin S · Rating 5 out of 5]

To the point and practical tips. Even if many of the suggestions are logical, the book is well structured and more importantly encouraging :)