Prospect Research for Fundraisers: The Essential Handbook

by Jennifer J. Filla

Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness. From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.

Genres: Business

240 pages, Kindle Edition

First published January 1, 2013

Reviews

[Nikki · Rating 4 out of 5]

The length of time it took me to read this book should not reflect poorly on the authors.