Methodological and Statistical Concerns of the Experimental Behavioral Researcher: A Special Double Issue of the journal of Consumer Psychology

by Dawn Iacobucci (Editor)

This special issue poses anonymous questions, then provides the answers and a discussion of the issues by the expert who responded. The answers are not anonymous--partly to give credit to the experts and partly to encourage future communication and debate on whatever lingering controversies may arise. After a number of questions, the special issue concludes with a discussion by the guest editor that summarizes the answers and provides straightforward answers to questions that were not addressed by the experts.

Paperback

First published February 1, 2001