FUNDaMentals: The Corporate Guide to Cultivating Mindshare

by Dian Griesel

If you are eager to convey your company's value to potential investors, FUNDaMentals Shares the Rules You Need to Follow for Success. Over the last 20 years, Dian Griesel, Ph.D. has attended thousands of one-on-one meetings with fund managers. She has also helped CEOs of hundreds of public companies improve how they communicate the information that investors need to know prior to making a financial commitment. In FUNDaMentals, Griesel gathers the insights she has gained from working directly with the investment community and company executives—and presents them in an engaging and accessible guidebook format. Griesel’s promise to If you adopt the lessons outlined in this book, alone or with other members of your management team, you will have significantly greater odds of success in raising the money you need to take your company to the next level. In this guidebook you will learn HOW • Establish and maintain the best possible relationships with investment professionals • Implement an array of management strategies that investors seek and require • Perfect your company’s 50-word descriptor and “elevator pitch”—both vital tools for grabbing investors’ attention • Write a compelling, carefully conceived, up-to-date business plan • Assemble and maintain a coordinated, mutually supportive management team • Gather mandatory due diligence information—before you need it • Use road shows as an effective and rewarding way to establish beneficial relationships within the investment community • Gain favorable media attention via more effective news releases • Harness the power of social media to strengthen your company’s influence Read FUNDaMentals and give your company a major advantage in gaining the attention—and the financial support—of the investment community.

278 pages, Paperback

First published December 7, 2012