Стани суперзвезда в продажбите: Наръчник за успех и личностна реализация

by Brian Tracy, Брайън Трейси

21 страхотни начина да продавате повече, по-бързо и по-лесно на трудни пазари

Брайън Трейси е световноизвестен автор на десетки книги, на над 300 аудио и видео програми за личния успех и бизнеса, продадени в милионни тиражи и преведени на повече от двадесет езика. Професионален лектор, той всяка година обучава над 250 000 души от десетки страни по света. Бизнес консултант е на повече от 500 глобални корпорации, сред които „IBM“, „Xerox“, „Ford“, „McDonnell Douglas“, „US Bancorp“ и „Federal Express“. Основател и президент е на „Brian Tracy International“, компания, оперираща в 31 страни по цял свят.

Ако искате да преуспеете като търговец, тази книга е за вас. Тя ще ви разкрие 21 страхотни начина как да продавате много по-добре, по-бързо и по-лесно продуктите и услугите си, независимо от трудностите на пазара.

Понякога едно-единствено умение разделя топ търговците от средностатистическите им колеги. Брайън Трейси е обучил над 500 000 души в ключовите търговски принципи и техники и повечето от тях бързо са се изкачили на върха в своя бранш. Вие също може да последвате техния успех – подръка имате 21 изпитани начина как да го постигнете. Приложете ги в практиката си и влезте в елитния клуб на суперзвездите в продажбите.

Genres: Business, Nonfiction, Self Help, Audiobook, Personal Development, Productivity

144 pages, Paperback

First published April 1, 1902

About the author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

Reviews

[Linda · Rating 4 out of 5]

My favorite learnings from this book:
"Is what I'm doing right now leading to a sale"
"You are the key to the sale
1)dress 2)grooming 3)accessories 4) attitude"
"Overcoming Objection ask: that's a good question!, How do you mean?"
"The person who asks the question has control"
"Do not waste precious time with nice people who do not have the money or the ability to buy from you"

[Sophia Ferrer · Rating 5 out of 5]

wow this is a great sales book, Brian Tracy shares a ton of amazing strategies and techniques.

[Tan Pham · Rating 5 out of 5]

i love this book!!! made me became a better salesman :)

[Vanya Prodanova · Rating 3 out of 5]

Със сигурност можех да избера по-добра първа книга за четене на Брайън Трейси, но тази си я купих в състояние на главозамайващ ентусиазъм в първите ми дни на ново работно място и някак беше време да я прочета, макар конкретното работно място вече да не е факт. :)

Книгата е кратка и се чете много бързо, но почти нищо не се запомня от едно четене, което и го очаквах. Написана е като ръководство/учебник и вероятно по-добрият вариант да се чете е глава по глава и да си води човек бележки. Истина е, че през целия прочит, не успях да избягам от негативната ми представа за сферата на продажбите, тъй като книгата си носи онзи характерен за американците леко бездушен търговски нюанс на изразяване, който предполагам няма как да бъде избегнат при книга за продажби. :?
Това, което всъщност най-много ми хареса е, че Трейси говори за продажбите катоедно по-всеобхватно понятие. Затова, че всеки един от нас във всеки един момент се намира на големия пазар на размяна на лични, работни и всякакви отношения, и ние трябва да се представим по най-добрия възможен начин, за да се продадем успешно. Така, че няма да ни навреди някоя и друга надъхваща стратегия да се представяме по-добре.

Чудя се обаче кога ли ще достигнем нивото, при което най-после големите компании в България, например досадните мобилни оператори, ще се сетят да купят подходящи книги на служителите си, които да ги учат на полезни за работата им техники и знания, и най-вече кога не е добре да си губят времето в непродуктивно упорство. Защото, когато някой ти каже: "Не се интересувам от предложението Ви." или "Не. Не желая да го чуя." това определено е знак, че това не е потенциален купувач на каквото и да е. :)

[Tim Jones · Rating 3 out of 5]

Listened to this book on my buddies audible and enjoyed the hour quick listen. Even though I'm not in sales, there are areas that you can apply to any field. Such as striving to be in the top 10% of your profession, asking other people who have done it before you for advice, and having self confidence.

[Vaishali · Rating 5 out of 5]

Quite possibly the best self-help book I've ever read, and definitely the best book of Brian Tracy's. A complete eye-opener into the mind of the topmost salesmen in America. I will be returning to this book repeatedly.

[Laurel · Rating 5 out of 5]

I listened to the audiobook to and from my work. He has a great collection of teachings and practice to focus on. Definitely worth listening to multiple times.

[Charlie Minglez · Rating 5 out of 5]

Great book for any salesperson who wants to improve their numbers and achieve better results in their field. Brian Tracy did a good job by providing practical advice that is easy to understand and apply in most sales environment. I had so much fun reading this book as I love sales but mostly because it has taught me how top salespeople get to achieve top results in their work and make a lot profit in the process.
I'm well on my way to becoming a Sales Superstar thanks to Brian Tracy! 🤩

[Sam · Rating 5 out of 5]

Absolutely loved this book. As a budding entrepreneur it spoke directly to my journey. It's a gentle reminder that hard work and tenacity build character and that it's all going to be worth it. My favorite line was when he talked about "getting in line and STAYING in line." If we wait long enough and work hard enough we are bound to be first at some point.

[Fredrik · Rating 4 out of 5]

Does contain good advice, especially for people starting out in sales. Brian Tracy is always my go to mentor when it comes to a having a the right psychological foundation for high performance work. Although I generally like Tracy's approach, I can see why some would argue that the book is based on speculative and repetitive clichés. All in all a good intro.

[Charles Bunders · Rating 4 out of 5]

Like it or not we all need to put our sales hat on from time to time. Good book for someone like me who despises salesman and selling but knows it is a vital skill one can get better at and in turn not fear and avoid it so much.

[Daniel Tolson · Rating 5 out of 5]

Three things

Prospecting
Presenting
Follow up

The level of complexity is rising in todays society, and Brian Tracy is reducing that by simplifying the sales process, the result is simplicity, and simplicity sells complexity 10:1

Thank you Brian

[Thankful Reader · Rating 4 out of 5]

This the first sales book I have read. I plan to read many more. It's a great primer and I look forward to reading more books by Brian Tracy.

[Jordan · Rating 5 out of 5]

It was good, but had some of the stories as the previous Brian Tracy book that I read

[Amit · Rating 4 out of 5]

Good book for all sales persons who are getting started with their Sales career. Brian Tracy has explained his 21 sales principle in a very concise way.

[Emmanuel Ayeni · Rating 5 out of 5]

Brian Tracy shares invaluable points for anyone who desires to earn without limits though selling. A book worth reading for every professional

[Walaa · Rating 4 out of 5]

I love listening to this 60 minutes reminder every quarter closing with sales team. It make u recognise their ability

[George · Rating 5 out of 5]

Very useful!

[Prem · Rating 3 out of 5]

I like the suggestions of Brian Tracy.. But, much of it was a repetition of "No excuses" and the "Art of closing the sale". The latter is a comprehensive version of this book

[Obie · Rating 5 out of 5]

Need to read again great ideas

[حمود السديري · Rating 4 out of 5]

كتاب جيب ممتاز مختصر لموظف ومدير المبيعات ..
يلخص فيه براين تريسي اساليب البيع الناجح..

[John · Rating 3 out of 5]

Good old Brian Tracy. So wise. So many good ideas.

[Mike Madden · Rating 5 out of 5]

Short and informative!!!

[Amr Swalha · Rating 5 out of 5]

Expand your sales skills and learn how to be a better seller.

[Chris McCartney · Rating 5 out of 5]

A blueprint for anyone in sales.

[James E Moses · Rating 5 out of 5]

Must read for sales people

This book brings to life the very essence of what it takes to be a sales superstar without the fluff.

[Billy · Rating 4 out of 5]

Simple concept. Brain's book is short read and be my end of year to get to the numbers :)
thanks

[John Hannan · Rating 5 out of 5]

Sensational

[CA Ram Melam · Rating 4 out of 5]

As usual, this book, too, is incredible.

[Аделина Фотенлиева · Rating 5 out of 5]

#ревюнакнига
Поредният полезен и практичен наръчник на автора Брайън Трейси.
5/5 ⭐️⭐️⭐️⭐️⭐️