How to Start, Run, and Stay in Business

by Gregory F. Kishel, Patricia Gunter Kishel

A new 25th anniversary update of the entrepreneur's bible
For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.
Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:
* Preparing a business plan
* Finding the right location
* Deciding on an ownership structure
* Record keeping and taxes
* Financing and capital
* Inventory and distribution
* Hiring and staffing
* Managing and motivating people
* Marketing and promotions
* Risk management
* And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

280 pages, ebook

First published May 27, 2005

Reviews

[Shirin Abdel Rahman · Rating 3 out of 5]

Very helpful book if you're a US resident otherwise this book not for you! all resources and tips more suitable for American environment so if you are targeting the middle east market this book not for you, most business aspects such as sales,marketing and pricing are slightly covered so if you want something more professional maybe try Seth Godin !

[Abdallah Alghamdi · Rating 4 out of 5]

Excellent way to lead to good projects.

[Ly Casnocha · Rating 4 out of 5]

I think this work by Kishel was helpful and informative. It provided sufficient insight into modern businesses, execution as well as common problems. It was relatively interesting and able to leave memory on the audience. Kishel provided a number of examples and illustrations tailored to most people who execute their businesses or entrepreneurship. I had a positive impression of this work by Kishel for the manner and approach that it rendered.

[Abdulsalam Zaino]

A tip that it is an important book to understand management