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Communication Matters - Standalone book
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Communication Because great communicators are made, not born. Through Communication Matters’ highly interactive program, students learn that our instincts aren’t as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters , Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success. The Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.
Communication Because great communicators are made, not born. Through Communication Matters’ highly interactive program, students learn that our instincts aren’t as good as we think they are and develop the skills needed to become effective communicators. The program prompts students to question their assumptions, helps them to move beyond their personal daily communication experiences, and challenges them to think critically about why and how they communicate in the ways they do. Connect for Communication Matters , Second Edition, reflects our increasingly diverse, interactive, and digital world by using hands-on features. Through an interactive eBook, a suite of student videos for public speaking, and dynamic online activities, students are urged to consider which choices are likely to be effective and which less so. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success. The Students are able to internalize core communication principles, adapt their communication behavior more effectively, and actively apply those strategies to all aspects of their lives.
- GenresNonfiction
480 pages, Paperback
First published November 1, 2010
5 people are currently reading
38 people want to read
About the author
Kory Floyd
81 books5 followersKory Floyd is a National Communication Association Book Award winner and the author of ten books. He has been featured on the Today Show, CBS Sunday Morning, Huff Post Live, NPR, & BBC Radio. His articles have been published by Glamour, Women’s Health, Redbook, Seattle Times,
In Denver Times, and Cleveland Plain Dealer.
Dr. Floyd is professor of health and family communication at Arizona State University in Tempe and a research associate with the Arizona Cancer Center in Tucson. Floyd received his bachelor’s degree from Western Washington University, his master’s from the University of Washington, and his PhD from the University of Arizona. Kory Floyd is represented by the Linda Konner Literary Agency in NYC.
In Denver Times, and Cleveland Plain Dealer.
Dr. Floyd is professor of health and family communication at Arizona State University in Tempe and a research associate with the Arizona Cancer Center in Tucson. Floyd received his bachelor’s degree from Western Washington University, his master’s from the University of Washington, and his PhD from the University of Arizona. Kory Floyd is represented by the Linda Konner Literary Agency in NYC.
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