Today’s SEO Secrets in Plain What to Know, What to Do, How to Win!
This book is a revised and updated version of the acclaimed Outsmarting SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy !
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear today’s #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that’s barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships
Packed full of tips on how to run a Search Engine Optimisation campaign. All the book is helpful. Every page contains something actionable. It's a very practical book that really focuses in on what a person can do to make their website rank highly within Google (and Yahoo! / Bing) search results. I feel like I can trust this guy to give good advice and not some technique that would cause Google concern (Black Hat).
A very good introduction to SEO, and also contains some advanced topics. Consistently uses clear language, Chapter 2 is particularly strong guide for a business owner on how to do SEO.
Advocates only white-hat tactics, which is a strong plus (you don’t want to go through a SEO effort only to be penalized by Google).
If there were more stars, I would give them to this book. I find this book easy to follow and understand. It is set out with a good mixture of txt formats and pictures. The book enplanes SEO step by step and give you actionable steps to optimize almost every aspect of your web page. I will definitely be looking for more titles by this author.