Making It Personal: How To Profit From Personalization Without Invading Privacy

by Bruce Kasanoff

As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the enterprise; to communicate with customers, suppliers, and other stakeholders; and to customize working tools. But this freedom does not come without some profound consequences. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing over into the unethical. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique perspective on a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Genres: Business

240 pages, Hardcover

First published October 26, 2001

About the author

I am a storyteller who uses words and images to help others.

I am the co-author with Amy Blaschka of "I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential", a #1 new release on Amazon in Health & Stress.

My day job is serving as a social media ghostwriter (i.e. storyteller) for highly accomplished professionals, including CEOs and entrepreneurs, plus leading consultants, speakers, and authors.

I advocate a more humane approach to business than many companies practice. Your central mission should be to bring out talent in others, because that is the only proven strategy for maximizing your own contributions and success.