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Givenomics: How giving creates sustainable success for companies' customers and communities
Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called TheGivingMachine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact' it was clear that there was something deeper at work in the way companies' customers and communities were being connected to make a positive difference for all. The result is Givenomics -a concept for those who want to see businesses as a force for good with new ways to engage their customer base' customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.
184 pages, Paperback
First published January 1, 2013
5 people want to read
About the author
Richard Morris
510 books13 followersLibrarian Note:
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There is more than one author in the Goodreads database with this name.
This profile may contain books from multiple authors of this name.
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July 3, 2015
‘We make a LIVING by what we get, but we make a LIFE by what we give’ (Winston Churchill)
The sam idea lead Richard Morris to question traditional fundraising and to invent free-giving as a way of suitable, convenient and effective supporting good causes by individual donors. In 2006 he founded TheGivingMachine, a non-profit social enterprise, which enables online shoppers to generate free donations with every purchase. It happens at no extra cost, just by diverting a commission that retailers would normally pay to a search engine, to the customer's chosen charity instead.
He describes The Giving Machine in his very first book Givenomics, but also challenges all three parts of one side of the equation (businesses, beneficiaries, shoppers) to work together in order to produce more than the simple sum: synergy. According to Richard evolution of economics toward a win-win, customer's empowering scheme is inevitable.
Read more in interview with Richard Morris
Ebook available at Openbooks in Pay What You Want system.
.
The sam idea lead Richard Morris to question traditional fundraising and to invent free-giving as a way of suitable, convenient and effective supporting good causes by individual donors. In 2006 he founded TheGivingMachine, a non-profit social enterprise, which enables online shoppers to generate free donations with every purchase. It happens at no extra cost, just by diverting a commission that retailers would normally pay to a search engine, to the customer's chosen charity instead.
He describes The Giving Machine in his very first book Givenomics, but also challenges all three parts of one side of the equation (businesses, beneficiaries, shoppers) to work together in order to produce more than the simple sum: synergy. According to Richard evolution of economics toward a win-win, customer's empowering scheme is inevitable.
Read more in interview with Richard Morris
Ebook available at Openbooks in Pay What You Want system.
.
Displaying 1 of 1 review