Business Communication

by Mallika Nawal

Beginning with the epochs of ancient history to the aeons of modern world, communication has been the corner-stone of success. This book, Business Communication, is an effort to take you on a transformational journey - a journey of personal and professional growth for a successful life. This book will help you identify your current level of communicational prowess; it will help you become aware of your own communication style; and it will equip you with communication techniques to suit various situations. From the common aspects of oral and written communication to the finer aspects of etiquette and decorum, the book is filled with everyday practical examples to help you gather conceptual understanding of communication in all its dimensions.

Key Features
1. One stop shop for all things "Communication" (oral and written business communication), WAC, neuro-linguistic programming, reading your bosses, mind-maps and content structuring, conflict and crisis communication, marketing oneself and interviewing techniques, etiquette, grooming, and accessorizing.

2. Simple and easy-to-understand text???the language, examples, and exercises provide you with ample opportunities to learn and practice.

3. Fresh and interesting pedagogy???cases and examples from Mr. Bean, Friends, and King Louis XIV make it interesting and relatable for the Gen-Y reader.

4. Contemporary approach-(a) disability etiquette, (b) email flaming: the baiter, flamer, and troll, (c) golfing proprieties, (d) tea/coffee decorum, and (e) table manners in India - "without" the table.

Table of Contents

Introduction to Communication
Communication in Action
Kinesics (Body Language)
Paralanguage (Voice)
Listening Skills
Basics of Written Communication
Written Analysis of Cases
Letter Writing
Memos and Minutes of Meeting
R??sum??s and Cover Letter
Reports and Proposals
Presentation Skills
E-Mail Etiquette
Telephone Etiquette
Talking the Talk
Interview Prowess
Corporate Etiquette
Grooming, Clothing, and Accessorizing

534 pages, Paperback

First published August 1, 2011

About the author

Dr. Mallika Nawal is presently an advocate, practicing civil and criminal law. Before joining the Bar, Dr. Nawal spent 12 years in academia, having taught at institutes like the Xavier Institute of Management, Bhubaneswar, S.P. Jain Centre of Management, Dubai/Singapore and at the Indian Institute of Technology (IIT) Kharagpur, where she conducted courses in oral business communication, written business communication, grooming and corporate etiquette. Dr. Nawal also served as Associate Editor for Vilakshan, XIMB’s bi-annual research journal and is also a prolific novelist and columnist for various national and international magazines.

She serves as a Panelist on the WHO's Network of Experts for Psycho-Social Working Environment in Developing Countries. She was also part of the subcommittee on Management Education and made recommendations to the Ministry of HRD for the 11th Five-Year-Plan.

In her free time, she enjoys reading, travelling, adventure sports, and rescuing dogs and animals.

Coverage in THE TIMES OF INDIA - 2nd January 2014 http://articles.timesofindia.indiatim...

Coverage in PRABHAT KHABAR - 3rd January 2014 http://epaper.prabhatkhabar.com/c/215...

Visit My Official FB Page - https://www.facebook.com/iammallika


Her other works:

1. Business Communication (2011) - Prescribed textbook at several institutes and universities like Delhi University, JNTU, Hyderabad, Pune University, Petroleum University, Bhartiya Vidyapeeth, L.N. Mishra Institute of Economic Development and Social Change, etc.
2. I'm a Woman & I'm on SALE (2013) - Nominated for The Hindu Best Fiction for 2014
3. Religictionary - The A-Z of Religions
4. The Eleventh Commandment - An Introduction of Religio-Marketing.

Upcoming Books
5. Corporate Law
6. Marketing Management
7. I'm a Woman & I'm the NEMESIS - (#2 of 'I'm a Woman' Thriller Trilogy)

Ph.D. Topic - "The Impact of Religious Affiliation and Religious Commitment on Consumer Decision Making Styles"

Reach her @ mallika_nawal@yahoo.com