Prentice Hall's One-Day MBA in Management

by Michael Muckian

This book aims to deliver both the concepts and the practical examples managers need to succeed -- especially the thousands of specialists who excel in a specific discipline but are now asked to shoulder broader management responsibilities. This book goes beyond the basics to zero in on practical applications like cultivating or changing a corporate culture, evaluating the firm's management expertise, decision-making methodologies and harnessing the power of creative tension. The idea is to present the content equivalent of an MBA in management in an accessible way, using facts, statistics, and data that directly apply to situations the average reader is likely to face day-to-day as a manager.

Hardcover

First published August 1, 2002