Tegemist on unikaalse õpikuga, mis käsitleb kultuuriilminguid semiootilisel taustal, kuid pakub kindlasti huvi ka tavalugejatele. Seni eesti keeles puudunud laiapõhjaline ja samas praktiline kultuuriteooria käsiraamat sobib kasutamiseks Eesti ülikoolides sissejuhatava materjalina nii semiootika, keeleteaduse, kultuuriteooria, antropoloogia kui ühiskonnateaduse õpetamisel.
Marcel Danesi (b. Marcello Danesi, 1946) is a current Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications, and semiotics; being Director of the Program in Semiotics and Communication Theory.
He has also held positions at Rutgers University (1972), The University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990), and the University of Lugano.
He is the Editor-in-Chief of Semiotica: Journal of the International Association for Semiotic Studies and is a past-president of the Semiotic Society of America.