Design thinking : Business innovation

by Mauricio Vianna, Ysmar Vianna, Isabel K. Adler

Innovation guided by design has come to complement the vision of the market that to innovate it is necessary to focus on the development or integration of new technologies and the opening and/or serving of new markets. As well as these technological and market factors, the design thinking consultancy innovates principally by giving new meanings to products, services or relationships. By challenging the standard patterns of thought, behavior and feeling, “design thinkers” create solutions which bring new meanings and which stimulate the various aspects (cognitive, emotional and sensory) involved in the human experience. The objective of this book is to spread the use of design culture as a strategic tool for businesses, together with the idea that financial returns are often linked with the ability to approach old issues from new angles. This book presents stages, techniques and tools illustrated through genuinely Brazilian cases to inspire and aid in the work towards innovation.

Genres: Design, Business, Nonfiction

161 pages, Kindle Edition

First published January 1, 2012

Reviews

[Cecília · Rating 3 out of 5]

Li para uma disciplina de metodologia na faculdade e ele explica o método com uma linguagem fácil usando vários exemplos e estudos de caso para cada etapa. Útil como um passo a passo para a solução de problemas de design, mas sem descrição de detalhes aprendidos apenas na prática, que exige envolvimento da equipe e dos clientes.

[Leticia · Rating 5 out of 5]

Great book to understand design Thinking method. It describes each phase of the process and give examples.

[Renato Willi · Rating 2 out of 5]

Very shallow.

Introductory.

[Mayra Correa e Castro · Rating 1 out of 5]

Fraquinho
Mal diagramado na versão eletrônica
Com erros de gramática e de revisão