Your Personal Brand matters - If you want to ride the exponential curve to success! You are only as good as your brand. And your brand is only as good as you.
Brilliant book in very simple languages about how to create and manage your brand online, written in very simple and non-jargonistic language. Very engrossing, I actually did my first reading in one sitting and I intend to keep revisiting the book as I start to consciously follow what the author says. Though most of his tips are surprisingly simple but most of us tend to not follow those rules.
If you have a brand identity to maintain, no matter what your profession or what stage of life you are currently at, this is a must read. Get the book, you won't regret it.
Just giving random suggestions, without any understanding of why one should do they things mentioned in the first place. Just felt very superficial. May be it was not just for me.
A good compilation of small measures that can be taken by an individual to improve his/her interfaces on Social Media with good illustrations and examples. A good light read