This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

by Ray Waddell, Rich Barnet, Jake Berry

The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring

Genres: Music, Nonfiction

272 pages, Hardcover

First published October 2, 2007

Reviews

[Skyler]

A book for work. Great insight into concert industry from perspective of all involved. A bit dated and too focused on just a few, incredibly popular examples (I feel like U2 is mentioned on every page?)

[Kyle Durham]

Read this for a college course and I thoroughly enjoyed it and found it very insightful.

[Evan Baronich]

Read this for school pretty good for touring education purposes just outdated

[Andy]

The definitive book on the business of concert touring. Written by a long time Billlboard journalist, this book tells you not only how a tour is put together, but examines the financial deals that affect the promoter, the booking agent and the band.
The book is old now, and I don’t think has been revised recently, but no matter – the information is solid, and backed up by industry sources. Recommended.

[Kelsey]

school text

[Brian]

Definitely need to work on an updated version of this book as much of it was out of date, but an interesting read none the less.

[Michelle]

This was a helpful and to the point book. It broke down each duty of different crewmembers on tour and showed what they actually do on a normal day.

[Haley Ruddock]

read this for school but very interesting !