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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with "your" business
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, "The Customer Culture Imperative" demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, "The Customer Culture Imperative" demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
- GenresBusiness
338 pages, Kindle Edition
First published December 6, 2013
18 people are currently reading
104 people want to read
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Displaying 1 - 3 of 3 reviews
January 28, 2021
While this was quite repetitive in the first couple of chapters, what really lifted this book for me was the way the authors use a range of examples to illustrate how their methodology works. In a world that draws continuously on Amazon, Zappos and Apple as bastions of customer-centricity, taking a good look behind the scenes of other successful companies really highlighted what leaders need to invest themselves in to bring a customer-centric culture not just into being but also to embed as a set of sustained practices that stand the test of time. The Customer Culture Imperative is a keeper for being able to dip back into these examples. 4-stars
June 18, 2017
Amazing amazing book. As long as big companies dare to put down their past habits of doing things, tailoring their offering to customers will definitely lead them to success. This is an amazing book for anyone who is in the business of serving a customer - which is practically everyone working.
December 24, 2020
Become a customer-centric company is similar to be on the standpoint of God and see the world and THINK
Displaying 1 - 3 of 3 reviews