What do you think?
Rate this book
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Leverage today’s hottest social media platform to reach more customers and make more sales
Instagram Power covers it all—from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business-oriented strategies, and simple tips to guide you through a series of activities to grow your business.
Instagram Power covers it all—from getting set up with an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. It provides easy-to-implement action steps, business-oriented strategies, and simple tips to guide you through a series of activities to grow your business.
240 pages, Kindle Edition
First published January 1, 2013
166 people are currently reading
1317 people want to read
About the author
Jason Miles
40 books42 followersJason Miles is ranked as Udemy's most popular e-commerce instructor.
In 2008 he co-founded Liberty Jane®, a digital publishing company located in the Seattle area. With over 3.3 million digital guidebooks downloaded to date, the company uses social media extensively to promote their primary e-commerce site, www.pixiefaire.com. Pixie Faire ranks in the top 1/10th of 1% of all Shopify sites based on worldwide site traffic and has been featured by Shopify.
In 2010 he co-founded Sew Powerful, www.sewpowerful.org, a charity focused on combating extreme poverty in Zambia. They do that by creating jobs for parents, that produce purposeful products designed to help children achieve academic success. Products like school uniforms, reusable feminine hygiene pads, soap, and food for school lunches.
Jason has a Masters Degree in Business Administration with an emphasis in International Non-Profit Management, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest University, where he formerly served as Senior Vice President of Marketing, Human Resources, and Fundraising.
You can follow Jason on Twitter and Instagram @mrjasonmiles, https://www.instagram.com/mrjasonmiles/ and on his blog at www.winningonshopify.com
In 2008 he co-founded Liberty Jane®, a digital publishing company located in the Seattle area. With over 3.3 million digital guidebooks downloaded to date, the company uses social media extensively to promote their primary e-commerce site, www.pixiefaire.com. Pixie Faire ranks in the top 1/10th of 1% of all Shopify sites based on worldwide site traffic and has been featured by Shopify.
In 2010 he co-founded Sew Powerful, www.sewpowerful.org, a charity focused on combating extreme poverty in Zambia. They do that by creating jobs for parents, that produce purposeful products designed to help children achieve academic success. Products like school uniforms, reusable feminine hygiene pads, soap, and food for school lunches.
Jason has a Masters Degree in Business Administration with an emphasis in International Non-Profit Management, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest University, where he formerly served as Senior Vice President of Marketing, Human Resources, and Fundraising.
You can follow Jason on Twitter and Instagram @mrjasonmiles, https://www.instagram.com/mrjasonmiles/ and on his blog at www.winningonshopify.com
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 95 reviews
February 18, 2019
I think this is an absolutely amazing book. I will go as far as saying, that this could become the bible for Instagram success. There is so much depth in the book plus the step by step manner in which this book holds your hand will make it hard NOT to succeed!! As usual Jason has over-delivered again. The chapter on becoming an Influencer was fascinating. For a newbie, i understood it more upon second reading and appreciated the book more
Go grab the book. I highly recommend it.
Go grab the book. I highly recommend it.
February 17, 2019
This book is a the perfect guide to stepping up your Instagram game
February 18, 2019
Instagram Power, 2nd edition covers it all. Jason Miles starts by telling you how to find your “tribe” - the people that have the same interests as you. He then covers the very basics – like what the icons mean and what to do with your “profile”. There are LOTS of resources included.
Publishing/Posting is so important – everything is covered: how to do it, what types of things to include, various ways to publish and how to use them. The book talked about things I’d never heard of (since I’m a newbie to Instagram), i.e. Instagram Stories, Story Highlights, and IGTV.
Jason also covers your business profile settings and gives all kinds of tips for content, style, and photography. It’s not just a “how to” book; it also has a lot of information and resources for marketing your business.
Lastly, Jason covers advertising and working with “Influencers” and even the steps to become an “Influencer”. Then, he provides a bunch of resources for everything from photo management, video editing, and hashtags, to additional coaching, training, and tools.
Publishing/Posting is so important – everything is covered: how to do it, what types of things to include, various ways to publish and how to use them. The book talked about things I’d never heard of (since I’m a newbie to Instagram), i.e. Instagram Stories, Story Highlights, and IGTV.
Jason also covers your business profile settings and gives all kinds of tips for content, style, and photography. It’s not just a “how to” book; it also has a lot of information and resources for marketing your business.
Lastly, Jason covers advertising and working with “Influencers” and even the steps to become an “Influencer”. Then, he provides a bunch of resources for everything from photo management, video editing, and hashtags, to additional coaching, training, and tools.
November 14, 2013
This is a great book for business owners and those into social media marketing. Owning my small business, I want to take advantage of every avenue the Social Media world has to offer. I enjoyed this books, the tips, putting Instagram on Facebook, how to get interactions, more followers, etc. all are what we are focusing on currently. I will keep this book to refer back to on a regular basis as we try to gain more followers and products adding onto Instagram. Excited to implement what I've learned.
I received this ARC book from NetGalley for my honest opinion.
I received this ARC book from NetGalley for my honest opinion.
February 9, 2019
This book has been revised to discuss the many new features added to Instagram since the first edition was written and to better emphasize the business benefits of using Instagram to promote small businesses. I read a pre-release ARC for this review. The content of this book is significantly supplemented by an Expansion Pack, downloadable from a website; as the website was not running this far ahead of the book's publication date, these comments are based solely on the content within the book itself.
The book opens with a walkthrough of the Instagram interface and features made available to Instagram Business Accounts, which are a superset of those for regular Instagram accounts. This is followed by eight chapters on applying Marketing skills and principles to Instagram -- constructing and delivering the essence of what your business is about. The marketing discussion is followed by an overview of advertising approaches that can be added to your Instagram management plan after your core marketing approach is established. Near the end of the book is a chapter listing many resources (tools, books, business services) you can explore to more easily or more thoroughly handle your business's Instagram presence and to develop your marketing knowledge. The book concludes with a chapter on options for continuing to learn on your own as technology and your business needs change.
Jason Miles identifies his tribe as small business owners, and I think established businesses new to Instagram will likely benefit most from his book. If you are already savvy about marketing basics, there's plenty here to help you navigate Instagram technology, from the basics to more advanced approaches. I am new to Marketing theory and basics, which created some confusions for me, especially early on; as I read further, I learned from the book and those confusions diminished.
I was hoping to find some discussion, somewhere in the book, on balancing personal use of Instagram with business uses of it, but even where using multiple Instagram accounts is addressed, all the accounts discussed have business purposes. Although I was hoping to find this material, it does seem to fall outside the scope of training small businesses to improve their marketing using Instagram; businesses do not have personal personas. It may also have to do with the concept of "you are your brand" and the reputations individuals build which turn them into commodities in a business sense; it may be a marketing precept that once you take on a business role, you become a business entity. I will have to read further on the topic.
Although the walkthrough of Instagram's current interface seems likely to become dated over time, those details make utilizing the current features highly accessible. The core marketing content and instruction on how to use those features will remain valuable long past any major interface changes. The presentation is thoughtful, detailed, and includes gentle coaching on how to keep yourself up-to-date with any changes to the Instagram service or to marketing and advertising trends on Instagram. This book should be useful for small businesses with stable supply chains of products or services and should help those businesses improve their use of Instagram.
The book opens with a walkthrough of the Instagram interface and features made available to Instagram Business Accounts, which are a superset of those for regular Instagram accounts. This is followed by eight chapters on applying Marketing skills and principles to Instagram -- constructing and delivering the essence of what your business is about. The marketing discussion is followed by an overview of advertising approaches that can be added to your Instagram management plan after your core marketing approach is established. Near the end of the book is a chapter listing many resources (tools, books, business services) you can explore to more easily or more thoroughly handle your business's Instagram presence and to develop your marketing knowledge. The book concludes with a chapter on options for continuing to learn on your own as technology and your business needs change.
Jason Miles identifies his tribe as small business owners, and I think established businesses new to Instagram will likely benefit most from his book. If you are already savvy about marketing basics, there's plenty here to help you navigate Instagram technology, from the basics to more advanced approaches. I am new to Marketing theory and basics, which created some confusions for me, especially early on; as I read further, I learned from the book and those confusions diminished.
I was hoping to find some discussion, somewhere in the book, on balancing personal use of Instagram with business uses of it, but even where using multiple Instagram accounts is addressed, all the accounts discussed have business purposes. Although I was hoping to find this material, it does seem to fall outside the scope of training small businesses to improve their marketing using Instagram; businesses do not have personal personas. It may also have to do with the concept of "you are your brand" and the reputations individuals build which turn them into commodities in a business sense; it may be a marketing precept that once you take on a business role, you become a business entity. I will have to read further on the topic.
Although the walkthrough of Instagram's current interface seems likely to become dated over time, those details make utilizing the current features highly accessible. The core marketing content and instruction on how to use those features will remain valuable long past any major interface changes. The presentation is thoughtful, detailed, and includes gentle coaching on how to keep yourself up-to-date with any changes to the Instagram service or to marketing and advertising trends on Instagram. This book should be useful for small businesses with stable supply chains of products or services and should help those businesses improve their use of Instagram.
February 18, 2019
I've been using Instagram for years, but never really worked out how to effectively get results from my posting (eg more real followers, interaction on my posts and potentially sales), so I was really excited to be able to get an advanced reader copy of Jason's Instagram Power.
There are a few sections where it refers to a website and downloads that I can't comment on as that part won't be available until the launch of the book. But it sounds like it will be really useful. That being said, even without access to the website, the book has a heap of useful information and a lot stepped out that you can do straight away.
I've read through it quickly once, and was really impressed by the amount of information. I'm looking forward to reading through again and writing out a plan for my Instagram account as I go.
My first impression is it's a great book, for beginners and more advanced users. The start covers what Instagram is, how to set up an account if you haven't already and the different types of posts you can create. It then goes into more the nitty gritty of planning your posts to be most effective and finding your 'tribe' (a term I actually dislike, but understand why it's used).
I was happy to see some information for charities, service based businesses, and local based businesses - which I think would be a bit harder to market to generally than product based businesses. But reading through that section, and the interviews makes it seem less daunting and how Instagram can be as effective for them.
I'm really looking forward to putting it all into action and seeing better results than I have been getting.
There are a few sections where it refers to a website and downloads that I can't comment on as that part won't be available until the launch of the book. But it sounds like it will be really useful. That being said, even without access to the website, the book has a heap of useful information and a lot stepped out that you can do straight away.
I've read through it quickly once, and was really impressed by the amount of information. I'm looking forward to reading through again and writing out a plan for my Instagram account as I go.
My first impression is it's a great book, for beginners and more advanced users. The start covers what Instagram is, how to set up an account if you haven't already and the different types of posts you can create. It then goes into more the nitty gritty of planning your posts to be most effective and finding your 'tribe' (a term I actually dislike, but understand why it's used).
I was happy to see some information for charities, service based businesses, and local based businesses - which I think would be a bit harder to market to generally than product based businesses. But reading through that section, and the interviews makes it seem less daunting and how Instagram can be as effective for them.
I'm really looking forward to putting it all into action and seeing better results than I have been getting.
March 8, 2019
Instagram Power, Second Edition is well written, easy to understand and implement and jampacked with invaluable information. I have highlighted, underlined and marked up my ARC and will read over and over again. Must read for anyone marketing a small business!
December 13, 2013
Instagram: Simple Steps to Join the Mobile Photo Revolution
While teaching elementary school, I once remarked, "I have a video camera but I don't know how to make a movie." One of my fifth grade students, Hannah, said, "Don't worry Mrs. R, I will stay in at recess and teach you iMovie." In case you don't have a student around, I can highly recommend Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles to quickly get started with this powerful tool.
This book shares success stories and easy steps to get started with the latest social media winner. My husband, George, is building our brand on Instagram and with Miles' steps and coaching from a friend's eleven year old, we are making progress. Recently, we were on the plane with students studying in London who gave us more assistance on the road to social media greatness.
Do you think you don't need social media or a mobile site? Think again.
"According to analyst Mary Meeker, at the end of 2012 there were 5 billion cell phones in use globally. (Global Trends Report) The planet has 7 billion people, but many of them are children."
And really many children are also on their phones!
2013-12-12-instagrampower.jpeg
When I consult for social media, many people ask me: "Oh no! Do I have to learn another platform?" The answer is yes. As Miles reports: "In August 2012, Instagram passed Twitter in terms of daily active users on mobile devices." It is important to pick the social media platforms that match your audience but remember: "Recent statistics indicate that roughly 5 million Instagram images are shared every day."
One of Miles' top tips for Instagram is including captions. We took his advice and downloaded InstaCap but our friend, Dean, recommended InstaMag, which we are enjoying more. We heard early on from our 10-year-old consultant, Ashley, that we needed captions. At first we thought that meant what you write under the photo in the explanation part but it means words that are physically on the photo.
Using his examples and instructions, you can use Instagram well without it taking over your life. We have only just begun on this platform and as Miles remarks everyone starts with no followers but we are growing!
It is worth the effort to make a plan to "Follow the people who liked your product images...and leave comments frequently on many people's images." It is important to follow Miles' advice that comments "be focused, be intentional, and be sincere." We appreciated his practical help on how to take a screenshot. "Simply navigate to your website, look at the image, and on an iPhone press the Home and Sleep buttons at the same time. The image you're looking at will be saved as a picture in your photo album." This is a great way to get photos of your website on Instagram.
Remember, "People like images that stir them emotionally: vacation destinations, sandy beaches, gourmet cuisine, sunsets, shoes, dresses, pretty places, and pretty faces." Think about what you can share but 2-3 images a day is more than enough. We followed his advice and our Instagram images also go to our twitter and Facebook fan page. Our next step is to "set up the Instagram social sharing buttons to point to the web version of our Instagram profile" on our website. We want to make it easy for people to follow us on our new platform. We have shared the address in twitter; Facebook and it will be in our next newsletter.
"Frigyes Karinthy originally suggested the idea that everyone in the world is within six degrees of separation or less." Using social media I have found I am now often only one or two degrees separated from anyone I want to connect with online. I can highly recommend this book and you are welcome to join us on any social media platform!
About this Review: Lisa Niver Rajna is a traveler, writer and social media ninja. She and her husband left the USA in July 2012 and have been on the road ever since. Follow their journey at We Said Go Travel or on their newest platform: Instagram!
This review first appeared on the Huffington Post at: http://www.huffingtonpost.com/lisa-ni...
While teaching elementary school, I once remarked, "I have a video camera but I don't know how to make a movie." One of my fifth grade students, Hannah, said, "Don't worry Mrs. R, I will stay in at recess and teach you iMovie." In case you don't have a student around, I can highly recommend Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles to quickly get started with this powerful tool.
This book shares success stories and easy steps to get started with the latest social media winner. My husband, George, is building our brand on Instagram and with Miles' steps and coaching from a friend's eleven year old, we are making progress. Recently, we were on the plane with students studying in London who gave us more assistance on the road to social media greatness.
Do you think you don't need social media or a mobile site? Think again.
"According to analyst Mary Meeker, at the end of 2012 there were 5 billion cell phones in use globally. (Global Trends Report) The planet has 7 billion people, but many of them are children."
And really many children are also on their phones!
2013-12-12-instagrampower.jpeg
When I consult for social media, many people ask me: "Oh no! Do I have to learn another platform?" The answer is yes. As Miles reports: "In August 2012, Instagram passed Twitter in terms of daily active users on mobile devices." It is important to pick the social media platforms that match your audience but remember: "Recent statistics indicate that roughly 5 million Instagram images are shared every day."
One of Miles' top tips for Instagram is including captions. We took his advice and downloaded InstaCap but our friend, Dean, recommended InstaMag, which we are enjoying more. We heard early on from our 10-year-old consultant, Ashley, that we needed captions. At first we thought that meant what you write under the photo in the explanation part but it means words that are physically on the photo.
Using his examples and instructions, you can use Instagram well without it taking over your life. We have only just begun on this platform and as Miles remarks everyone starts with no followers but we are growing!
It is worth the effort to make a plan to "Follow the people who liked your product images...and leave comments frequently on many people's images." It is important to follow Miles' advice that comments "be focused, be intentional, and be sincere." We appreciated his practical help on how to take a screenshot. "Simply navigate to your website, look at the image, and on an iPhone press the Home and Sleep buttons at the same time. The image you're looking at will be saved as a picture in your photo album." This is a great way to get photos of your website on Instagram.
Remember, "People like images that stir them emotionally: vacation destinations, sandy beaches, gourmet cuisine, sunsets, shoes, dresses, pretty places, and pretty faces." Think about what you can share but 2-3 images a day is more than enough. We followed his advice and our Instagram images also go to our twitter and Facebook fan page. Our next step is to "set up the Instagram social sharing buttons to point to the web version of our Instagram profile" on our website. We want to make it easy for people to follow us on our new platform. We have shared the address in twitter; Facebook and it will be in our next newsletter.
"Frigyes Karinthy originally suggested the idea that everyone in the world is within six degrees of separation or less." Using social media I have found I am now often only one or two degrees separated from anyone I want to connect with online. I can highly recommend this book and you are welcome to join us on any social media platform!
About this Review: Lisa Niver Rajna is a traveler, writer and social media ninja. She and her husband left the USA in July 2012 and have been on the road ever since. Follow their journey at We Said Go Travel or on their newest platform: Instagram!
This review first appeared on the Huffington Post at: http://www.huffingtonpost.com/lisa-ni...
February 19, 2019
I learned so much about Instagram from this book. I never knew how many tools were available to help with your Instagram account until reading this book. It is well written and easy to understand. Lots of examples are given which helps makes it easier to follow. I discovered so many tips and tricks I was not aware of. I absolutely recommend this book to anyone who is trying to grow their Instagram account. I was given an advanced copy in exchange for my honest review.
November 7, 2013
I am a Social Media Community Manager. I am always trying to learn more about social media and how to leverage its power to promote business for small business. I tackle one social media venue at a time. I will be recommending this book on Instagram to anyone who is in a small business and to anyone who wants get the most out of Instagram I found the information in the book to be very informative. It helps to have a published author to quote when trying to sell my business expertise. Sometimes small businesses need that little extra reason. This book has been that for me. I personally will be using what I learned to enhance my strategies for future clients and to reaffirm what I already have. I am recommending to my fellow thought leaders to use. That is the business side of the review. I just plain ole love Instagram.
March 23, 2015
Fantastic book! Really breaks down marketing strategy specifically for Instagram's mechanics. Also reminds you to take advantage of all possible elements in this minimalistic site. Reading this book has made me super excited to start really digging into instagram to drive sales.
January 26, 2016
If you believe and agree that most people all over the world are migrating to the use of mobile devices in connecting with the rest of the world, then you need to find time to read this book on using Instagram for your endeavors. The book is about the app that has been specifically designed for mobile devices until its developers decided they would have the app present too in a desktop format. The book gives helpful information on using Instagram to do marketing of your self, your business, your brand, and other endeavors that need people to be considered 'remarkable' in the vast market that the internet continues to open up to everybody in the whole world. And it's commendable that it's written by someone who has actually used the Instagram app to become more effective in marketing his business. It's relatively easy to understand if you've already started using the Instagram app for some time by the time you've got hold of this book.
And if you feel dreadful with the idea that it could be another typical business book, then you can consider just checking this book out for some of its useful tips on how to best use Instagram to your benefits. Just don't attempt to read it if you've never done social networking before, or you're just using a celfone that you can't use to access any other areas of the internet. You'll just get frustrated.
And if you feel dreadful with the idea that it could be another typical business book, then you can consider just checking this book out for some of its useful tips on how to best use Instagram to your benefits. Just don't attempt to read it if you've never done social networking before, or you're just using a celfone that you can't use to access any other areas of the internet. You'll just get frustrated.
January 22, 2014
Read my full book review: http://bit.ly/1dPa8ol
My opinion: I consider this book to be an excellent intro to Instagram for novice social media users.
The author has laid out this book beautifully including marketing plan development, hashtag applications, downloading photos, etc. in a concise format with easily laid out terms/instructions that allows for easy absorption by even the most novice of professionals. I absolutely loved the power tips with what and what not to do, including case studies. This book is an incredibly short read (180pp), more meant as an instructional manual.
I will be purchasing this book with plenty of additional note taking to be done.
My opinion: I consider this book to be an excellent intro to Instagram for novice social media users.
The author has laid out this book beautifully including marketing plan development, hashtag applications, downloading photos, etc. in a concise format with easily laid out terms/instructions that allows for easy absorption by even the most novice of professionals. I absolutely loved the power tips with what and what not to do, including case studies. This book is an incredibly short read (180pp), more meant as an instructional manual.
I will be purchasing this book with plenty of additional note taking to be done.
May 18, 2014
This was an amazing book and honestly before reading it, I never imagined all of the things one could do to promote their products or their brand using Instagram. I am very excited about the possibility of marketing my jewelry and bath products via Instagram thanks to Mr. Jason Miles. This was definitely a great book. Now, if I can just learn how to master my Sony Alpha a65 DSLR camera, I will be set!
December 28, 2015
Great book to using Instagram to market your business and your brand!
This book not only helps guide newbies to using Instagram but it effectively shows us how to market ourselves or our business via Instagram. Great tools and strategies are shared to increase brand following, bring people in from other channels, learn from various platforms and analytics, and hold contests while building your brand. Great read!
This book not only helps guide newbies to using Instagram but it effectively shows us how to market ourselves or our business via Instagram. Great tools and strategies are shared to increase brand following, bring people in from other channels, learn from various platforms and analytics, and hold contests while building your brand. Great read!
May 6, 2017
Miles' marketing techniques and their adaptation to Instagram were insightful and helpful. My edition is a few years old, so some of the info is outdated. I'd consider reading an updated version.
December 3, 2017
I loved this book, has many tips to increase your followers and defined some strategies to market your brand. You have to follow these tips and commit and do actions daily to see the results.
April 17, 2016
Great book even though Instagram has updated a lot since then. Still had some nuggets.
September 24, 2018
Read to page 128 then skimmed. It gave me some good ideas for the library account, now we'll have to see if I follow through.
February 25, 2019
I was fortunate enough to receive an Advance Reader Copy from Mr Jason Miles and have just finished reading this book. Another excellent book by Jason Miles. Many business owners start using Instagram on their own, and this is great, but it is only a start. To really gain and make a profit from Instagram, you need to understand the full power of Instagram. This is where Jason Miles succeeds brilliantly. He takes the reader on an easy-to-learn, fun journey in how to understand and implement Instagram to its full potential. Reading a book like this will lift you from the everyday Instagram-user to the business-savvy Instagram-winner. This book is full of many tips, first-hand experiences, and interviews with other successful business owners. It is a book to dip into time and time again. It is also an encouraging book, and one where any reader will come away feeling empowered. Amidst the plethora of social media books out there, this is one that is well worth buying. Highly recommended.
February 23, 2019
(McGraw-Hill Education sent me an Advanced Reader Copy for review.)
Instagram Power (Revised, 2nd Edition) was a quick, well written, book with lots of great tools for crafting a solid profile and presence on Instagram.
The first four chapters gave me the skills to craft a more solid IG profile and a better understanding of Instagram and all the ways to share information with others via the platform.
Digging deeper in subsequent chapters I gained tools and strategies to work on crafting a cohesive message and several tips and strategies for marketing on the platform.
I spent time making several notes to reference as I use the tools in the expansion pack to craft my strategy and plan for moving forward.
While some of the advertising and influencer pieces are not applicable to me or how I want to use Instagram right now they are detailed and may be useful at some point in the future.
Toward the end of the book are several lists of tools and resources that will make a great reference. Additionally, a handful of resources are listed in various parts of the book that could also prove useful.
Instagram Power (Revised, 2nd Edition) was a quick, well written, book with lots of great tools for crafting a solid profile and presence on Instagram.
The first four chapters gave me the skills to craft a more solid IG profile and a better understanding of Instagram and all the ways to share information with others via the platform.
Digging deeper in subsequent chapters I gained tools and strategies to work on crafting a cohesive message and several tips and strategies for marketing on the platform.
I spent time making several notes to reference as I use the tools in the expansion pack to craft my strategy and plan for moving forward.
While some of the advertising and influencer pieces are not applicable to me or how I want to use Instagram right now they are detailed and may be useful at some point in the future.
Toward the end of the book are several lists of tools and resources that will make a great reference. Additionally, a handful of resources are listed in various parts of the book that could also prove useful.
February 20, 2019
The equivalent to a college course in Instagram marketing, this newly updated edition of Instagram Power is not a bedtime storybook full of light fluff—it’s for people who want to seriously make money on Instagram.
Having had an account for basically a hobby for several years, I had no clue how much Instagram is growing in popularity over most social media. I also didn’t realize I could sell a product straight from Instagram. It’s embarrassing to admit but I didn’t even have a clue what an influencer was before I read this book. I came into this with nothing, but because I plan to sell a book in the future, I decided to take the publisher up on the offer to give an honest review in exchange for a book. I’m glad I did.
In my opinion, this book is the equivalent to a college course in Instagram marketing. Whether your goal is to find your tribe, increase your tribe, become an influencer, sell a product, or start coaching, you won’t be disappointed in this book. It’s thorough and well written and packed with tools for anyone who uses Instagram. It’s also very easy to understand if you are new to Instagram, and it’s full of so many tips anyone with an Instagram account can learn something from it. I give it five stars!
Having had an account for basically a hobby for several years, I had no clue how much Instagram is growing in popularity over most social media. I also didn’t realize I could sell a product straight from Instagram. It’s embarrassing to admit but I didn’t even have a clue what an influencer was before I read this book. I came into this with nothing, but because I plan to sell a book in the future, I decided to take the publisher up on the offer to give an honest review in exchange for a book. I’m glad I did.
In my opinion, this book is the equivalent to a college course in Instagram marketing. Whether your goal is to find your tribe, increase your tribe, become an influencer, sell a product, or start coaching, you won’t be disappointed in this book. It’s thorough and well written and packed with tools for anyone who uses Instagram. It’s also very easy to understand if you are new to Instagram, and it’s full of so many tips anyone with an Instagram account can learn something from it. I give it five stars!
February 26, 2019
This book has helped me transform my IG! I have been struggling with Instagram for a long time. I now see a steady growth of followers and involvement. I used to be confused on how to set it up, how to run it and now it is clear!
I will read this one again and again!
I recieved this book as an advanced readers copy.
I will read this one again and again!
I recieved this book as an advanced readers copy.
February 24, 2019
I was able to get an advanced reader copy of this book and have learned so much. I have never been too much of a tech savvy person, but this book gave a great formula to follow for helping to promote my small business on Instagram, with simple to more complex formulas depending on how much effort I want to put into it. I have learned so much and already made more connections. So excited to keep moving forward with my business! Thanks for the help!
February 25, 2019
This 2nd edition, update is awesome! Very practical and helpful to the newcomer to instagram! I have already recommended the book to others, and will continue to anyone I talk to who wants to get their instagram setup correctly.
The way Jason writes is very easy to understand. You can tell he knows his stuff without getting super technical and confusing.
The way Jason writes is very easy to understand. You can tell he knows his stuff without getting super technical and confusing.
February 19, 2019
I had been struggling to figure out the basic objective of Instagram since I first joined it a few years ago. I knew it had great potential to promote my business, but it is hard to utilize something you don't understand. I received an advanced copy of this book from McGraw-Hill Education and it was a real eye-opener. It not only walked me through the very basics of setting up an account, describing all the various function, and navigating the whole platform, but it also gave me pointers and working examples on how to use Instagram to promote my business. From simple things such as choosing a memorable user name and using hashtags to more in-depth guidance for creating a strategy to organize my message and find my "tribe". Instagram makes so much more sense to me now and I am eager to better utilize this unique social platform.
February 19, 2019
I'm perusing an advanced reader copy of this book and think it provides an excellent starting point for businesses and other organisations looking to establish a presence on Instagram or improve on their existing Instagram profile to ultimately reach a wider audience and maintain interest with current followers. Jason guides you through all the resources that you could be utilising to make the most of this powerful marketing tool. He does so in plain, clear English (no business jargon!) and with real examples to illustrate how Instagram can work for your business. A comprehensive and useful must-have guide which I will certainly be using for my own small business!
February 21, 2019
I was one of the lucky ones that was selected to receive an Advanced Readers Copy (ARC) of this book. I think this book is great for those that are trying to grow their social media following on Instagram, as well as those that are social media managers of sorts. This could be a great tool for small business owners as well. This is a very informative book, even for those not wanting it for a business purpose.
March 15, 2019
This book was the first ARC I've had in the instructional category, but it proved very helpful. Jason Miles enthusiastically breaks down in bite sized chunks all the Instagram provides as a social media and marketing platform. He begins with the basics on how to set up an account, post pictures and stories and how to find your tribe. The last part of the book is mostly for businesses: how to communicate your service to your tribe and effectively market. He also has a section on using influencers and becoming an influencer. I found this book extremely helpful and learned a lot more than I expected!
Displaying 1 - 30 of 95 reviews