Startup Metrics: Making Sense of the Numbers in Your Startup

by Brad Feld

A practical guide to the essential metrics every startup needs to succeedThere's an old cliche in business--if you can't measure it, you can't manage it--and that saying is especially true when talking about a startup business. Good metrics are one of the most important drivers to building a profitable, sustainable business, but without the proper understanding of them, entrepreneurs and investors can't expect to go far. That's why authors Brad Feld has created "Startup Metrics."

In "Startup Metrics"--the third book in the Startup Revolution series--Feld draws on his long experiences in building, advising, and investing in companies of all sizes and across many markets to emphasize the importance of actionable business metrics. Along the way, he reveals what you should (and shouldn't) measure and talks about how to leverage what you learn from your measurements to drive the growth of your company.Discusses the logic behind and process of getting useful metrics in playAddresses why startups need different metrics than large companies, and what they areWritten by Brad Feld, a thought-leader in this field, who has extensive experience in the world of startups and venture capital

More than just a discussion of accounting data, this reliable resource skillfully details the metrics that are essential to "any" startup and how making sense of those numbers can help your startup excel in the long run.

Genres: Business, Entrepreneurship, Startup

224 pages, ebook

First published August 27, 2013

About the author

Brad Feld has been an early-stage entrepreneur and investor since 1987. He co-founded two venture capital firms, Foundry Group and Mobius Venture Capital, as well as multiple companies, including Techstars. Brad is a writer and speaker on venture capital investing and entrepreneurship and has written several popular books, including Venture Deals and Startup Communities. He runs the Anchor Point Foundation with his wife, Amy Batchelor.