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Beyond the Building: How to Use Innovation to Create and Grow Your Commercial Real Estate Portfolio
Leapfrog your competition by discovering the future of real estate. With tens of thousands of commercial real estate firms competing for properties, investors, and tenants, how can your CRE business ever stand a chance at competing? The key, according to seasoned CRE industry professional Rob Finlay, is for your company to become more data-driven and innovative. Your CRE business can't survive using obsolete marketing tactics, much less thrive. The traditional, tried-and-true approaches that worked five decades ago no longer get results. Unfortunately, too few small and midmarket CRE firms are investing in strategies and tactics that will improve their businesses and outcomes. Beyond the Building can help change your CRE business by showing you how to • be the first to identify and recognize patterns in the real estate market, • predict changing commercial real estate market dynamics, • enhance your leadership skills, • see around the corner to overtake your real estate competition. If you’re part of a real estate company that still sees itself as just owning property, it’s time to modernize and reposition your business as a technology company that just happens to invest in real estate. That is where the true future of real estate lies.
160 pages, Paperback
Published June 5, 2023
11 people are currently reading
42 people want to read
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Displaying 1 - 6 of 6 reviews
April 9, 2024
It’s a good book the reiterates the need to be data focused in CRE. You’re a technology company that’s product is CRE. It’s very multi-family focused, but the main point is to continue to innovate and adopt new tech, data, and strategies. Stagnation will kill you and your company. it’s designed to refer back to as you progress and your growth.
October 11, 2023
Babe Ruth’s quote, "Yesterday’s home runs don’t win today's games," lingers on from the onset of the book. Just as Ruth's words echo through the annals of baseball history, Rob Finlay's book reverberates with the urgency of adapting and thriving in a world where yesterday's strategies fall short. This book is your invitation to step into the future of Commercial Real Estate, where innovation isn't just a choice; it's a necessity.
Finlay delivers a powerful message: Data is the gamechanger that can transform your business from ordinary to extraordinary. In today's landscape, relying on outdated tactics is a recipe for mediocrity. It's time to shift your mindset and embrace innovation. Don't settle for being just another player in the real estate game when technology can revolutionize your approach.
One of the book's key themes is leadership. Finlay emphasizes the importance of visionary leadership, encapsulated in the insightful quote, "Surprises are rare when expectations are clear." Learn how to attract top talent and elevate your leadership game. Discover the power of leveraging "aggregated, clean, and translated data" to drive your organization forward. With practical advice and actionable insights, this book empowers leaders to navigate the ever-changing landscape of Commercial Real Estate.
"Beyond the Building" also introduces crucial tools for the 21st century firm, such as OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). It's not just about collecting data; it's about analyzing it to gain meaningful insights that lead to innovation.
Embracing innovation means embracing change, and Finlay knows that change can be uncomfortable. However, he convincingly argues that maintaining the status quo is no longer an option if you want to remain competitive. Through real-world examples of successful companies and their CEOs who overcame challenges, the author offers practical solutions that firms can implement for profound success.
Credit must be given to Rob Finlay for crafting a well-written book that doesn't just offer insights but provides actionable strategies grounded in real-world experience.
Finlay delivers a powerful message: Data is the gamechanger that can transform your business from ordinary to extraordinary. In today's landscape, relying on outdated tactics is a recipe for mediocrity. It's time to shift your mindset and embrace innovation. Don't settle for being just another player in the real estate game when technology can revolutionize your approach.
One of the book's key themes is leadership. Finlay emphasizes the importance of visionary leadership, encapsulated in the insightful quote, "Surprises are rare when expectations are clear." Learn how to attract top talent and elevate your leadership game. Discover the power of leveraging "aggregated, clean, and translated data" to drive your organization forward. With practical advice and actionable insights, this book empowers leaders to navigate the ever-changing landscape of Commercial Real Estate.
"Beyond the Building" also introduces crucial tools for the 21st century firm, such as OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). It's not just about collecting data; it's about analyzing it to gain meaningful insights that lead to innovation.
Embracing innovation means embracing change, and Finlay knows that change can be uncomfortable. However, he convincingly argues that maintaining the status quo is no longer an option if you want to remain competitive. Through real-world examples of successful companies and their CEOs who overcame challenges, the author offers practical solutions that firms can implement for profound success.
Credit must be given to Rob Finlay for crafting a well-written book that doesn't just offer insights but provides actionable strategies grounded in real-world experience.
October 11, 2023
Rob Finlay, a real estate expert, has an important message for your real estate business: the use of data and fresh ideas is the need of the hour.
The traditional ways of doing things will not serve the purpose anymore. What worked in the past is simply irrelevant today. But sadly, several small and mid-sized real estate firms are still working on the old-age methods.
This book is here to assist you. It is systematically designed in three parts containing ten chapters.
It teaches you the following things:
1. Recognise Trends Early: Learn to identify patterns in the real estate industry before others.
2. Forecast Market Changes: Determine when the real estate market will alter so you can be prepared.
3. Develop Your Leadership Skills: Leading a real estate firm requires more than just knowledge about real estate. This book will help you to become an excellent leader.
4. Stay Ahead of the Competition: it allows the readers to stay one step ahead of the competition in the real estate industry.
It also suggests a big change in thinking. Instead of just thinking of your company as a property owner, think of it like a tech company that invests in real estate. This is where the real estate future lies.
Rob Finlay's advice is straightforward and practical, demonstrating how to scale up your real estate business. With this informational companion, embrace the future of real estate.
The traditional ways of doing things will not serve the purpose anymore. What worked in the past is simply irrelevant today. But sadly, several small and mid-sized real estate firms are still working on the old-age methods.
This book is here to assist you. It is systematically designed in three parts containing ten chapters.
It teaches you the following things:
1. Recognise Trends Early: Learn to identify patterns in the real estate industry before others.
2. Forecast Market Changes: Determine when the real estate market will alter so you can be prepared.
3. Develop Your Leadership Skills: Leading a real estate firm requires more than just knowledge about real estate. This book will help you to become an excellent leader.
4. Stay Ahead of the Competition: it allows the readers to stay one step ahead of the competition in the real estate industry.
It also suggests a big change in thinking. Instead of just thinking of your company as a property owner, think of it like a tech company that invests in real estate. This is where the real estate future lies.
Rob Finlay's advice is straightforward and practical, demonstrating how to scale up your real estate business. With this informational companion, embrace the future of real estate.
October 10, 2023
Beyond the Building by Rob Finlay is a comprehensive guide for people who run or are thinking of starting a commercial real estate business. In the book, Rob goes over strategies to position yourself as a technology company and use data to improve your performance and satisfy your customers.
The book is a good guide, and there are online resources that further help readers to work through the materials and apply it to their own situations. I especially like that there are sections specifically about small, mid-sized, and large businesses, so readers can get tailored advice on how to implement the concepts depending on the current size of their company. I would recommend this book to anyone who's interested in commercial real estate and especially people who are already running a business and would like to optimize it. Although the book is helpful for everyone, the focus is on US businesses and locations.
The book is a good guide, and there are online resources that further help readers to work through the materials and apply it to their own situations. I especially like that there are sections specifically about small, mid-sized, and large businesses, so readers can get tailored advice on how to implement the concepts depending on the current size of their company. I would recommend this book to anyone who's interested in commercial real estate and especially people who are already running a business and would like to optimize it. Although the book is helpful for everyone, the focus is on US businesses and locations.
November 1, 2023
Exploring the future of real estate...
In "Beyond the Building" by Rob Finlay, a seasoned CRE professional, readers discover the vital role of innovation and data-driven strategies in today's fiercely competitive commercial real estate landscape. This book offers actionable insights, emphasizing the need to adapt in an era where traditional marketing tactics are losing relevance. It guides small and midsize CRE firms in recognizing market trends, predicting industry shifts, enhancing leadership skills, and gaining a competitive edge. Finlay challenges the conventional view of real estate firms, urging them to embrace technology and position themselves as tech companies investing in real estate, charting a new path for the industry's future.
In "Beyond the Building" by Rob Finlay, a seasoned CRE professional, readers discover the vital role of innovation and data-driven strategies in today's fiercely competitive commercial real estate landscape. This book offers actionable insights, emphasizing the need to adapt in an era where traditional marketing tactics are losing relevance. It guides small and midsize CRE firms in recognizing market trends, predicting industry shifts, enhancing leadership skills, and gaining a competitive edge. Finlay challenges the conventional view of real estate firms, urging them to embrace technology and position themselves as tech companies investing in real estate, charting a new path for the industry's future.
August 22, 2023
Don't bother to read it - it's a bunch of repackaging of KPI's and basic data analysis. Very rudimentary. The author is supposed to have over 20 years of experiences in this field, but the book certainly did not reflect that. Data driven organization is nothing new. I was hoping to learn about the metrics that one can use to arrive at the valuation of a commerical property. No such luck.
Displaying 1 - 6 of 6 reviews