Norma likes to try out new tricks with makeup and nail varnish that she finds in the magazines. She prefers that her clothes be vivid and glamorous, like the ones in the glossies, rather than practical and dull. She quarrels with her mother about her lack of initiative while she reads about housekeeping tips and gets lost in the pulpy romance stories.
But, typical as she may seem, Norma is not your average young woman. She's got secrets. While those secrets might not seem shocking or novel to every reader (I saw the answers coming well before the Big Reveal, although the reveal itself was done gently and tactfully), the story is interesting. Norma is naive and heavily absorbed by her fantasies, and the 1960s real world is not the ladies' paradise her beloved magazines proclaim it to be. Despite the seemingly dire circumstances, though, Norma refuses to allow the status quo to continue keeping her prisoner. Like the most diligent of scrapbookers, she cuts and pastes her world of midcentury ideals and advertising taglines to form a picture that better suits her. Outside her bedroom door, it may not be much of a woman's world, but in the cool sanctuary of the glossy pages, it definitely is.
One distinctive and praiseworthy characteristic of this book is that the text is composed entirely of actual cut-out words, phrases, and slogans from magazines--specifically, Norma's real-life reading material: women's magazines from the 1960s. (When I first opened the book, my first thought was, "This is a copyeditor's nightmare!") Woman's World was a quick and interesting read as it was, but I
strongly believe that the typesetting was an important tool in framing this particular narrative. (And the writing process itself must have been fascinating--imagine collecting bits and pieces of magazines for years, as the author did, then sifting through them to see what story they are going to tell.) Looking like equal parts teen girl's collage and ransom note, each page conveys Norma's desperate struggle to free herself from confinement in a narrow, restrictive world. At the same time, Norma's story and her chosen medium illustrate her determination to bring color and beauty to her dim prison.
Does Norma ever succeed in getting free? That's hard to say, but she made me hope so.