Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance

by R. Eric Reidenbach, Reginald W. Goeke

To improve business performance, Reidenbach and Goeke explain how to use the concepts of customer value and competitive planning to dominate the marketplace. They discuss value and its relationship to market performance, corporate strategy, where and how an organization competes, customer acquisition and retention, managing value proposition, monitoring plan effectiveness, and plan deployment. Planning forms are included. Reidenbach and Goeke work for Market Value Solutions, a consulting group. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

216 pages, Paperback

First published May 30, 2006