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Startup Series
Start Your Own Public Relations Business: Your Step-By-Step Guide to Success
The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today!
178 pages, ebook
First published April 9, 2007
2 people are currently reading
3 people want to read
About the author
Jacquelyn Lynn
66 books57 followersJacquelyn Lynn finds joy in her faith, family, and friends, and in the knowledge that she is living God's purpose for her life.
She is the author or ghostwriter of more than 45 books, including Finding Joy in the Morning: You can make it through the night and Words to Work By: 31 devotions for the workplace based on the Book of Proverbs. She is also the co-creator of a series of Christian coloring books for adults.
Her debut novel, Choices, is now available.
She is the author or ghostwriter of more than 45 books, including Finding Joy in the Morning: You can make it through the night and Words to Work By: 31 devotions for the workplace based on the Book of Proverbs. She is also the co-creator of a series of Christian coloring books for adults.
Her debut novel, Choices, is now available.
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Displaying 1 of 1 review
May 2, 2011
The industry for Public Relations is always growing but only with those individuals can that sell and preserve a good public image. The author explains in simple language just what all is needed to help start your own firm.
The chapters in this book are very short and simple. She walks you throgh areas that you need to know at fisrt which are, what type of firm do you want to create (i.e., image protection, marketing relations, crisis management, etc.) and then moves on to knowing who you need to hire, what type of business structure you want to have and then onto writing your business plan and creating your website.
The author explains how to get clients, how to set up your website and what you need to know about its content, and then also to understand how to stay on top of your business. How it is important to constantly change and provide new material for your clients and new clients.
This book is very short to read and can be finished in half a day or so but the actions needed to get started will take time. This is not an indept book on the details of business finance or legal structure or taxes but it does give you enough information to know if this is something you want to do and who you should contact after you've written your business plan to help get it started.
The chapters in this book are very short and simple. She walks you throgh areas that you need to know at fisrt which are, what type of firm do you want to create (i.e., image protection, marketing relations, crisis management, etc.) and then moves on to knowing who you need to hire, what type of business structure you want to have and then onto writing your business plan and creating your website.
The author explains how to get clients, how to set up your website and what you need to know about its content, and then also to understand how to stay on top of your business. How it is important to constantly change and provide new material for your clients and new clients.
This book is very short to read and can be finished in half a day or so but the actions needed to get started will take time. This is not an indept book on the details of business finance or legal structure or taxes but it does give you enough information to know if this is something you want to do and who you should contact after you've written your business plan to help get it started.
Displaying 1 of 1 review