Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

by Neal Schaffer

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create―and execute upon―their social media for business road map. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself―and do it right.

Genres: Business, Social Media

224 pages, Hardcover

First published January 1, 2013

About the author

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal resides in Irvine, California but also frequently travels to Japan.

Engage with Neal:

[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer

Reviews

[Neal Schaffer · Rating 5 out of 5]

I wrote this book to help businesses leverage the potential of social media. As I am a social media consultant, the books models the advice that I give to my social media strategy consultants. If you're looking for ways of better leveraging social for your business - or you're just getting started - this is the book for you!

[Daria Zheglo · Rating 3 out of 5]

I found this book a bit outdated, and I don’t think that back to 2014 when it was written the author estimated correctly the potential of each social network he was talking about.
I didn’t have enough information about Instagram, I wanted to read about it more. It would have been great, is the author had created an infographics or something with navigation about which social networks work to which types of businesses.
It’s a bit wordy and weirdly structured.
It’s written boringly, like a school book, even though the subject is very dynamic.
The only good insight was about Google + and how it affects SEO.

[‪Mohammed Nadim‬]

This book, "Maximize Your Social," is a practical and insightful guide for any business looking to take control of its social media strategy. Neal Schaffer breaks down complex concepts into clear, actionable steps. A must-read for teams aiming to build effective and self-sufficient digital marketing plans.

[Jarry · Rating 3 out of 5]

read for class's assignment... don't enjoy it much. but the idea that analyzing your competitors' social media accounts as baselines for your metrics and good examples is brilliant.

[Gordon Diver · Rating 5 out of 5]

A must read for anyone seeking to improve their use of social media in your business. Well constructed; easy to read; follow and adopt the lessons clearly defined in it's pages. Schaffer draws on his years of success and experience to illustrate best practices of social engagement. Well worth your time.

[Liz · Rating 3 out of 5]

This book is a good how-to book for social media. Although the information is good, it is geared towards businesses and reads like a business book, jargon included. I did take away one valuable insight from this book: Before you craft your blog posts, use the Google Recommends feature to see what information people ask Google to find on the subject you plan to write about.

[Anna Skvortsova · Rating 2 out of 5]

This is a good book for people who are not related to marketing. Given information can be found by reading a few social media related blogs or watching tutorials/ webinars, presented by the respective social media platforms. It will be great to have more cases to showcase PDCA approach "in action" that the author describes.

[Fabrizio Poli · Rating 5 out of 5]

This is a great read that offers some super ideas and info about Social Media Marketing.
If you are in business today you need to learn how to use these platforms to promote your business. In most cases it doesn't cost any money, just some time.
This book offers you the information to develop a winning Social media Marketing strategy.
Read it, use it & profit from it!

[Kayla · Rating 3 out of 5]

I blogged a review + my notes from this here: https://kaylajustice.wordpress.com/20...

It wasn't absolutely amazing, but did give some good tips.

[Abe Something · Rating 3 out of 5]

Took away some new ideas. Best suited to newcomers, and those in people in your organization who're still in need of convincing.