The Joy of Propaganda - The How and Why of Public Relations and Marketing

by Jeff Bradford

This is about how public relations works and why it works. That is, it explores both the visible results of effective propaganda, and the invisible, even mystical forces that lie behind its success. It is full of tips, checklists, stories and instructions for carrying out fundamental PR tactics, as well as reflections on why we should choose one tactic over the other - and, more fundamentally, why these tactics work... what psychological, spiritual, archetypal, ineffable buttons they push.

Kindle Edition

Published January 13, 2023