E-Retailing

by Charles Dennis, Tino Fenech, Bill Merrilees

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:


Ipod Nike Amazon e-Bay McDonald's Nokia.
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

320 pages, Kindle Edition

First published January 1, 2002

About the author

Actor, playwright, radio actor, journalist, author, director and screenwriter. B. A. from U. of Toronto

Reviews

[gramakri · Rating 2 out of 5]

A very good introduction to e-retailing business though the edition under review is somewhat outdated and does not discuss the latest trends and issues.

Read the summary of this book in my business blog .

[Phuong]

nice book